task

As Abbey and Bradford & Bingley relaunches across the UK as Santander, create interest in what will be a new force in banking. Demonstrate that Santander puts its customers first and show what can happen when the bank and its customers work together.

solution

As a metaphor the red bricks represent the partnership Santander wants to build with its customers it also signifies the banks strength and stability. The online strategy set out to deliver bold and memorable rich advertising over a large range of formats. This included bespoke executions using video and CGI animation.

results

• The campaign was seen by 53% of the internet population.
• Over 300,000 users clicked to engage with the advertising.
• The total CTR was 8X the industry average.