task

Redevelop the Artemis website to update the styling and presentation, enable greater in-site product promotion, enhance the usability of the site and upgrade the underlying technical infrastructure, in order to more clearly target the different audiences.

solution

Following a new brand and design direction, greater use of space was made available for promotional content, incorporating fund manager videos and market commentary. We developed a new information architecture and a new design utilising a carefully balanced typographic hierarchy. This reflected the brand’s unique presence and the campaign narrative around the Profit Hunter’s continuing quest for the elusive Profit bird. New tools were added, facilitating both fund pricing and performance charting.

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