If possible I would love to put a bypass around the forthcoming winter. Lets be honest here Christmas is overrated. In January you will fail after 3 days to keep to an enforced health kick and only if you’re lucky February or March might involve a skiing holiday, but that’s pretty much it. So lets [...]

 With the economy still showing signs of collapsing around our ears, and the real world apparently about to be wiped out by something Michael O’Leary reckons could be treated with a couple of strepsils, it seems that all that most people want is something to make them feel all soft & fluffy inside. First it [...]

Whilst I always listen to Radio 4’s Today programme on my drive to the station in the morning, this means that I only hear it up till about 8am. It would seem that today this meant that I missed an item on, of all things, ‘viral video’, something I became aware of via Today’s Twitter [...]

Tonight’s final of Celebrity Big Brother, a show I’m glad to say I’ve managed to completely ignore, will see the premier of the latest Cadbury’s ad. Up until a a couple of years ago the idea that a Cadbury’s advert would be even remotely news-worthy would have been ridiculous. But that, of course, was before [...]

 We’re all very chuffed here at Engine Towers today as industry bible Campaign has named TFL as its advertiser of the year.
Whilst it wasn’t the only piece of advertising they released this year, far from it in fact, there’s no doubt that the Do The Test piece created by our friends at WCRS was the [...]

Last week saw the 5th annual Interactive Marketing & Advertising Awards (IMAs) and Altogether Digital, together with our friends at WCRS, were short-listed for two of the most hotly contested categories. Unfortunately we didn’t win in Consumer Products & Services for our Brylcreem campaign (but it had already won a Creative Circle, so that’s ok) [...]

Whoever is in charge of the digital marketing at Pot Noodle, they deserve to get a medal. Their latest campaign, in conjunction with The Sun, is a series of spoof news reports which purport to show what happens when people really do realise the cliché “you are what you eat”.The first features poor Gary Booth [...]

We’re very pleased that the dothetest ad for Transport for London, created by our friends at WCRS, and for which we handled the digital marketing (resulting in over 5 million views online in the space of one month) won a Gold Lion at last week’s Cannes Lions Advertising Festival. It really is a great ad, [...]

My first Internet industry conference expo thingy was very interesting to say the least. In a previous life I attended Informex USA and Chemspec Europe as a glorified salesman carting my laptop around the exhibition halls demonstrating and selling AgriBase.
This time all I am armed with is a pen and paper (mainly because there [...]

Hopefully you’ll already have seen the excellent Do The Test video which our friends at WCRS produced for Transport For London, which we’ve been promoting online. If not, where have you been? According to the latest Viral Video Chart, it was the 4th most viral video this week (although today it’s actually 2nd, just behind [...]