Altogether

  • home
  • work
  • us
  • blog
  • contact

Archive

Posts Tagged ‘Search Engine Optimisation’

Rethinking Page Rank Sculpting

Matt Cutts  dropped a bomb shell earlier last month which reverberated around the global SEO community. In case you haven’t heard, the way the HTML nofollow attribute works has now changed. Historically, the nofollow attribute could be used to direct the flow of Page Rank around your site to those pages which were more commercially important, [...]

Read More »
by Dave Chung
| July 15, 2009 | GOOGLE, PAGERANK, SEARCH ENGINE OPTIMISATION | comments (0)

Microformats Cause A Micro-Stir

To those in the digital world microformats are increasingly taking on the sort of significance that marbles, yoyo’s and micro-machines once had for kids in playgrounds across the country. And perhaps, in this hyper-connected digital age, they’re all the rage in playgrounds as well. Or perhaps not.
Whatever the case, they’re causing a bit of a [...]

Read More »
by Peter
| May 26, 2009 | MICROFORMATS, SEARCH ENGINE OPTIMISATION | comments (0)

Come And See Us At a4uexpo

I’m very glad to say that after speaking & moderating at the inaugural a4uexpo event last year that I’ve been invited back to do the same again this year. Last year’s show was amazing, with a huge turn-out and some very high calibre attendees and I’m sure that this year’s will only be better.
As someone [...]

Read More »
by Ciaran
| September 4, 2008 | AFFILIATE MARKETING, CONFERENCES, SEARCH ENGINE OPTIMISATION, SOCIAL MEDIA MARKETING | comments (0)

BBC Starts Linking From News Articles (Badly)

In the world of SEO the Holy Grail for many years has been a link from the BBC. Due to the way that search engines view the web and assign values to links from one site to another (a process which SEOmoz recently explained) sites such as the BBC, which are what might be described [...]

Read More »
by Ciaran
| August 19, 2008 | BBC, BEST PRACTICE, LINKS, ONLINE PUBLISHING, SEARCH ENGINE OPTIMISATION | comments (1)

Search Engines Get A Bit More Flash

Adobe, the company behind products such as Acrobat (which is used for PDF files) and the players that allow users to view Flash files, has anounced a partnership with two of the major search engines to make it easier for Flash files (SWF) to be crawled and indexed. According to Adobe:
Adobe is working with Google [...]

Read More »
by Ciaran
| July 1, 2008 | ADOBE, FLASH, SEARCH ENGINE OPTIMISATION, WEB DESIGN | comments (0)

Online Ad Spend To Overtake TV? Maybe Next Year

The Guardian reported yesterday on the latest figures from the Advertising Association (note, PDF link) on the UK advertising market. As with just about every other such report for the last few years, it shows online advertising in rude health.
[Online] spending up a dramatic 39.5% – year on year – to just over £3bn. Online [...]

Read More »
by Ciaran
| June 11, 2008 | ADVERTISING, GOOGLE, ONLINE ADVERTISING, SEARCH ENGINE OPTIMISATION, TRENDS, TV | comments (0)

Why A New Window Is Akin To A Barrier To (Re) Entry

We’re thinking about redesigning our website at the moment and one of the development team sent a straw poll round the office asking what people thought about links opening in new windows. To say that it unleashed a bit of a storm would probably be putting it mildly.
Whilst many people (myself included) felt that links [...]

Read More »
by Ciaran
| March 6, 2008 | ACCESSIBILITY, SEARCH ENGINE OPTIMISATION, USABILITY, WEB DESIGN | comments (15)

Google's New "Search Within A Site" Could Hurt Publisher Revenues

Earlier this week Search Engine Land highlighted what appeared to be a test whereby, for certain search queries, a search box would be returned on the main results page allowing further searches to made of the content of the site in questions. Well now this test seems to have been rolled out as a general [...]

Read More »
by Ciaran
| March 6, 2008 | ASK, GOOGLE, KEYWORDS, ONLINE ADVERTISING, ONLINE PUBLISHING, SEARCH ENGINE OPTIMISATION | comments (5)

Unite Take On M&S With AdWords. Why Waste The Budget?

It was reported this afternoon that the union Unite is planning to use Google AdWords as part of its campaign to highlight what it believes are poor employment practices on the part of Marks & Spencer. As The Guardian pointed out however (& as I discovered when I checked myself) the ads don’t [...]

Read More »
by Ciaran
| February 27, 2008 | GOOGLE, HACKTIVISM, POLITICS, PPC, PR, SEARCH ENGINE OPTIMISATION, UNIVERSAL SEARCH | comments (4)

If The Times Are Link Spamming, They're Missing The Point

The Guardian has reported an investigation which suggests that an employee of Sitelynx, a search marketing firm working for Time Online, has been engaging in some good old fashioned link spamming.
It suggests that Piotr Wyspianski has been ruthlessly promoting content from Times Online on sites such as social search engine Mahalo (which I’ve written about [...]

Read More »
by Ciaran
| January 31, 2008 | JOURNALISM, SEARCH ENGINE OPTIMISATION, SOCIAL MEDIA | comments (0)
« Older Entries
search
recent posts
You’re not my friend anymore...
Sorted!
Don’t Call it a Comeback
The Facebook Infinite Authoris...
Web Server Pong
More entries
categories
Advertising
Google
Web 2.0
Search Engine Optimisation
Technology
Fun
YouTube
Social Media
Blogging
Video
Trend
Internet Business
Viral Marketing
Music
Industry
Conferences
Community
Art
Social Networks
Affiliate Marketing
  • ONLINE ADVERTISING
  • WEB DESIGN & DEVELOPMENT
  • VIRAL
  • SOCIAL
  • DIGITAL PR
  • SEARCH & AFFILIATE
Altogether 60 Great Portland Street London W1W 7RT +44(0)20 3128 8600
digital experts@Part of the Engine Group