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Posts Tagged ‘Online Publishing’

Altogether Launch Sony’s Fantasy Festival

If possible I would love to put a bypass around the forthcoming winter. Lets be honest here Christmas is overrated. In January you will fail after 3 days to keep to an enforced health kick and only if you’re lucky February or March might involve a skiing holiday, but that’s pretty much it. So lets [...]

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by Ben Long
| November 18, 2009 | CASE STUDY, CLIENTS, COMMUNITY, DESIGN, FUN, GAMING, INTERACTION, LOCALISATION, MEDIA, MUSIC, ONLINE ADVERTISING, ONLINE MARKETING, ONLINE PR, ONLINE PUBLISHING, SHOWING OFF (AND WHY NOT?), SOCIAL MEDIA, SOCIAL MEDIA MARKETING, SOCIAL NETWORKS, US, VIRAL MARKETING, WEB DESIGN, YAHOO! | comments (0)

BBC Starts Linking From News Articles (Badly)

In the world of SEO the Holy Grail for many years has been a link from the BBC. Due to the way that search engines view the web and assign values to links from one site to another (a process which SEOmoz recently explained) sites such as the BBC, which are what might be described [...]

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by Ciaran
| August 19, 2008 | BBC, BEST PRACTICE, LINKS, ONLINE PUBLISHING, SEARCH ENGINE OPTIMISATION | comments (1)

Google's New "Search Within A Site" Could Hurt Publisher Revenues

Earlier this week Search Engine Land highlighted what appeared to be a test whereby, for certain search queries, a search box would be returned on the main results page allowing further searches to made of the content of the site in questions. Well now this test seems to have been rolled out as a general [...]

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by Ciaran
| March 6, 2008 | ASK, GOOGLE, KEYWORDS, ONLINE ADVERTISING, ONLINE PUBLISHING, SEARCH ENGINE OPTIMISATION | comments (5)

Confusing Headlines Are No Joke: Why SEO Matters To Journalism

Last week there was an article in the Media Guardian, entitled Search for the perfect headline about the debate over whether publishers should change the way in which they write headlines when writing for the web. Whilst it was a very interesting article, the attitude of some of the figures from the world of traditional [...]

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by Ciaran
| November 26, 2007 | JOURNALISM, ONLINE PUBLISHING, SEARCH ENGINE OPTIMISATION | comments (0)

Will iPod Touch Really Kill Off Newspapers?

The always interesting Jeff Jarvis has suggested in his column in The Guardian that the ‘iPod moment has arrived for newspapers‘. What he’s referring to is that point in time when a technological development fundamentally changes a traditional business model, usually at the expense of those who have profited from it over the years.
For music [...]

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by Ciaran
| October 8, 2007 | ONLINE PUBLISHING | comments (5)

New York Times Drops Subscription Fees (Because Of SEO)

The New York Times has anounced that it is to drop TimesSelect, the subscription service it set-up which charged users to view certain parts of its website. Launched in 2005, it is reported that TimesSelect brought in around $10 million in revenues, but that it is expected that this didn’t match the predictions for revenue [...]

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by Ciaran
| September 18, 2007 | ONLINE ADVERTISING, ONLINE PUBLISHING, SEARCH ENGINE OPTIMISATION | comments (0)

Print Advertising To Be Overtaken By Online

A story on FT.com reports that print advertising is expected to be overtaken by online in the US by 2011. The forecast comes from Veronis Suhler Stevenson and suggests that online advertising will grow to $62 billion, with TV forecast to reach $82 billion.
The AOP’s figures for ad spend in the UK suggested that internet [...]

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by Ciaran
| August 7, 2007 | ADVERTISING, ONLINE PUBLISHING | comments (0)

Guardian Technology Redesign: Not Too Technical

As part of it’s plans to slowly redesign its entire network, The Guardian have now redesigned the Technology section of their site. It fits with the new design already seen on the home page & Travel section, and as we’ve said before, we’re big fans.
But there’s one small problem: it doesn’t seem to support Firefox, [...]

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by Ciaran
| July 30, 2007 | FIREFOX, ONLINE PUBLISHING, WEB DESIGN | comments (0)

Emap Hire Digital Director: Congratulations Stephen!

As part of its move to improve its digital offering, media company Emap Communications has created 3 new roles. The new digital directors will each head up one of Emap’s divisions (magazines, exhibitions & events). And on a personal note, I’m very glad to say that the first of these new appointments is Stephen Brooks, [...]

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by Ciaran
| June 28, 2007 | ONLINE PUBLISHING | comments (0)

Some Perspective On Yahoo’s Chase Of Google

e-consultancy reports on the latest Hitwise stats showing that in 2006 Yahoo! increased its share of the UK search market by 13% to 8.6%, with the headline:
Yahoo! shows biggest UK search share gains.
Which is fine.
But with Google also increasing its share to a staggering 78%, it’s like me writing an article on how recent promotions [...]

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by Ciaran
| June 1, 2007 | GOOGLE, METRICS, ONLINE PUBLISHING, YAHOO! | comments (0)
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