If possible I would love to put a bypass around the forthcoming winter. Lets be honest here Christmas is overrated. In January you will fail after 3 days to keep to an enforced health kick and only if you’re lucky February or March might involve a skiing holiday, but that’s pretty much it. So lets [...]
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In the online era of Twitter, Facebook and social media in general – you can effectively say anything almost anywhere. The shift reminds me of the way the camera phone combined with 24 hour news has changed much of the landscape of news reporting today. Computers and smart phones have become the tools of getting [...]
Read More »Last night I went to see the first UK screening of The End of the Line, a documentary based on the book of the same name by Charles Clover.
The End of the Line, the first major feature documentary film revealing the impact of overfishing on our oceans, had its world premiere at the Sundance Film [...]
Traditionally marketing has been based on a broadcast model; anyone who walked past a poster 150 years ago would be exposed to the brand message. This evolved into the “ATL” marketing agencies that grew out of the basic marketing models born in the 1950s & 1960s, using TV as the main medium; advertising based around [...]
Read More »I met up for a drink last night with a cousin of mine who was over from Dublin on business. During the course of the evening, as we caught up on what we’d both been doing for the past 5 years, I asked here where she was staying. She replied that she was booked into [...]
Read More »So I’m sure that there are lots of these sort of posts – the top lists, the best of… I know that Ciaran wrote about Top 7 lists being better than top 10s too, but this is some general thinking about what Altogether Digital will hope to achieve and drive forwards for their client work [...]
Read More »Now I never knew him, but I think we can safely assume that advertising giant Bill Bernbach would have been rather taken aback if he had stumbled into a time machine and landed in late 2007.
People actively anticipating the ‘release’ of an advert? Agencies releasing footage from a commercial before it’s even finished? Play-Doh bunnies [...]
The big music news today is that The Charlatans are giving away their fourth album for free via download on Xfm’s web site. Why? They don’t make enough money via CD sales anyway, and giving away the music for free, they reckon, will give them a bigger fan base and increase the number of people [...]
Read More »The ever excellent Guardian Technology supplement has a very interesting piece in it today about the closure of the paid for service on Google Video. It seems that Google is in the process of putting all its efforts into YouTube (much like Yahoo!, which closed its pictures site to concentrate on Flickr). This in itself [...]
Read More »There’s normally something quite nice about opening the post in the morning (particularly if it is not one of the regular communications from the utility companies or junk mail).
Things were slightly different this morning however, as I opened up an anonymous looking envelope to find that it was from a debt collection agency who are [...]
