If possible I would love to put a bypass around the forthcoming winter. Lets be honest here Christmas is overrated. In January you will fail after 3 days to keep to an enforced health kick and only if you’re lucky February or March might involve a skiing holiday, but that’s pretty much it. So lets [...]
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Remember all that fun bossing around a man in a ridiculous chicken suit. How about Subservient Cameron? Or maybe even better, Subservient Brown? Well if you fancy living out your fantasies of being a political puppet master, your chance to pull at the strings of power may be closer than you think.
Speech Breaker offers you [...]
Traditionally marketing has been based on a broadcast model; anyone who walked past a poster 150 years ago would be exposed to the brand message. This evolved into the “ATL” marketing agencies that grew out of the basic marketing models born in the 1950s & 1960s, using TV as the main medium; advertising based around [...]
Read More »So I’m sure that there are lots of these sort of posts – the top lists, the best of… I know that Ciaran wrote about Top 7 lists being better than top 10s too, but this is some general thinking about what Altogether Digital will hope to achieve and drive forwards for their client work [...]
Read More »There are often posts on forums or blogs about the future of affiliate marketing and how the industry and technology is progressing. With this in mind I thought I would talk about two advances in technology that are helping to push affiliate marketing forward by taking it offline.
Voucher code systems
Whilst the new Paid on [...]
Around this time last year, the reputation of flogs (or fake blogs) had been all but completely destroyed. “Marketing experts” attempted to jump on the blog bandwagon, but did so in such a way as to hide the association between brand & blog.
Rightly so, some may say, as who really wants to read a [...]
I wrote this title, then realised it was rather presumptive of me about those who read the Altogether Blog… of course, Facebook could be for YOU (if you’re over 34)
Ad Rants reported in July that 40 percent of Facebook’s audience is now over the age of 34, following the lifting of membership restrictions in September.
This [...]
There’s an interesting article in The Guardian today which looks at the recent spate of bad news that has hit the music retail sector, including the very sad collapse of Fopp (where I used to work) and HMV’s disappointing financial results.
There was one quote that really stuck with me from Stephen Godfrey, store director at [...]
I have to say that I’m a huge fan of the National Gallery’s Grand Tour campaign. In order to generate interest in their collection, they have placed full size reproductions of some of the great works of art that they hold on walls all around Soho. It’s being done in conjunction with HP so obviously [...]
Read More »I attended a few sessions on the 1st day of the Online Marketing Show, which was this year moved to the Business Design Centre in Islington from the Royal Horticultural Halls near Pimlico.
The first session in the “advanced” stream was Marketing 2.0 and with speakers from Virgin Interactive, BBH, and the like, I was hoping [...]
