One of the pitfalls of working in marketing, and particularly digital marketing, is the amount of buzzwords one has to wade through on a daily basis.
Rarely does a meeting go past, either internal or external, when I don’t feel like whipping out the bingo score sheet and shouting house. On one occasion a colleague actually [...]

As anyone with even the slightest interest in football will undoubtedly know by now, last week saw Newcastle announce the unexpected (to say the least) appointment of Joe Kinnear as their interim manager. And like an man happily throwing a lit match into a fireworks factory, Joe Kinnear yesterday gave what will undoubtedly go down [...]

It’s been a busy week and to wrap it all up we thought that we would mention a few things that caught our attention.
Firstly we should probably mention the huge amount of attention Richard’s post about last weekend’s anti-Scientology rally received. Despite being little more than some really interesting photos it received as much traffic [...]

I met up for a drink last night with a cousin of mine who was over from Dublin on business. During the course of the evening, as we caught up on what we’d both been doing for the past 5 years, I asked here where she was staying. She replied that she was booked into [...]

This weekend it occurred to me that I hadn’t written a blog post for quite some time so I thought that it was time to do something about that. With the papers full of the news that Bebo had been named as the ‘best social network’ I decided to write a response, explaining why I [...]

As seen on NotCot and referencing the New York Times best of Op-Ed 07, here are some of my highlights – I’ll add that they’re not highlights because of content or context (well, the first one is) but more for artistic value!
By Paula Scher:

By Stephen Doyle:

By Christian Northeast:

Around this time last year, the reputation of flogs (or fake blogs) had been all but completely destroyed. “Marketing experts” attempted to jump on the blog bandwagon, but did so in such a way as to hide the association between brand & blog.
Rightly so, some may say, as who really wants to read a [...]

During my presentation on Viral Marketing at SMX last week, I mentioned the idea of piggy backing trends to gain coverage for your own product or service. Well it just so happens that we had a perfect example of that just last week, and we’ve finally managed to track down the evidence.
When Bebo announced the [...]

As I’ve mentioned before I’ll be speaking at the inaugural SMX London conference this Friday, and I had been planning to live blog from the other sessions. However, having tried this at SMX Advanced in Seattle back in the Summer, I found that I simply couldn’t type fast enough.
I’ve therefore decided to try something else [...]

Last night, Secret Diary of a Call Girl, the television programme based on the blog Belle de Jour, aired on ITV2 for the first time. So what better subject for my maiden voyage on the company blog than the grooming of Britain’s sauciest blogger for telly? Which has involved an in-your-face print [...]