Multi-Purpose Unit. It’s about 300 pixels wide, 250 high and normally sits in the middle of your favourite homepage. It’s a Banner Ad and that’s ‘Online Advertising’…right?

Well in it’s simplest form “Yes” but to us it’s more about interacting as part of a bigger campaign and therefore could well include Viral, Social media or even a campaign microsite. It’s not just about bursts of activity, It’s a constant, it’s a conversation and it’s ubiquitous. So while it can all get a bit foggy trying to find the ultimate definition, ultimately to us it’s basically about great ideas.

We may well end up doing a few expanding MPU’s as well.

Check out some of our ideas in the work section