Bebo, D&D, Social Wars & More
Sorry if we’ve been a bit quiet recently; to say that we’ve all been as busy as a Web 1.0 giant scurrying round looking for social networks to snap up, would be putting it mildly.
So yes, AOL bought Bebo. It took a lot of people by suprise, but TechCrunch mentioned it as a possibility last […]
Will Ferrell Promotes Semi-Pro Film With Semi-Pro Tie-Ins
I think that the use of Will Ferrell’s new character, Jackie Moon, to promote brands in a way that hack athletes (and super-stars too) often do is possibly the best example of mass engagement marketing we are likely to see from a comedy this year (not necessarily surprising, when you consider what a genius Ferrell […]
Viral Marketing Presentation From SMX London
Last Friday saw me present at the inaugural SMX London on the panel Linkbaiting & Viral Marketing. A number of people asked me to share my presentation online, so I’ve uploaded it onto SlideShare. Meanwhile, as you can’t click through from SlideShare presentations, I’ve presented thevarious individual slides, with notes, below.
For those wanting the full […]
DropShots: Like Flickr & YouTube, Only Private
It seems at times that you really couldn’t make this stuff up; I was just about to start preparing some slides to explain to a client how contacting sector specific bloggers can be a great way to drive links to a site, when I received an email from someone who referenced a post I wrote […]
Sony Bravia’s Play-Doh Bunnies Have Landed!
Now I never knew him, but I think we can safely assume that advertising giant Bill Bernbach would have been rather taken aback if he had stumbled into a time machine and landed in late 2007.
People actively anticipating the ‘release’ of an advert? Agencies releasing footage from a commercial before it’s even finished? Play-Doh bunnies […]
Chinese Olympics Adverts from Nike?
I think that these efforts from Nike are fantastic adverts. Truly. I’m not even sure if they are for the Chinese Olympics in Beijing 2008 or not (my Chinese is rather rusty) but take a look at them:
http://www.youtube.com/watch?v=7EMXZNyDN4A
What’s brilliant about them is that they look almost camcorder, hand held or naturalistic in their execution (I […]
Does Giving Music Away Make More Sense Than Selling It?
The big music news today is that The Charlatans are giving away their fourth album for free via download on Xfm’s web site. Why? They don’t make enough money via CD sales anyway, and giving away the music for free, they reckon, will give them a bigger fan base and increase the number of people […]
The 7 Best Ads Of 2007
Whilst it’s not often that we take a lead from a weekly lad’s magazine, an article in Zoo that put forward the rather wonderful Brylcreem Effortless ad (which we obviously had a hand in) as the coolest ad of the year, got us thinking. Whilst many are claiming that the rise of PVRs & video-sharing […]
Google’s Birthday, Celebs Saving The World & Making The Brylcreem Ad
Well, it has been a very busy week & we’ve been a bit slack on the blog because of that. Matters haven’t been helped by the fact that New Media Age were buying me drinks all last night at the Bladdered Again event. Anyway, to make up for that we thought that we would share […]
