Bank Holiday Search Round Up
Well, the bank holiday is almost upon us, but before we at eyefall leave the office to tend to gardens and the like, we thought we’d give you or view on the big stories in search right now.
Yahoo! to be bought by Microsoft? We first saw this story early today and didn’t think it was […]
I want to try Second life but it won’t let me in
I’ve been meaning to give Second Life a try now for a few months but as I use Linux at home I’ve never had the chance to give it a go (though apparently I can get it to work in Ubuntu).
For work reasons (honestly) I needed to get it up and running here at eyefall […]
Berries & Cream, Berries & Cream - Who Said The Catchphrase Was Dead?
An article in The Guardian last month argued that in TV advertising, the catchphrase is dead. According to the article,
The bad news for lovers of kitsch culture is that the saucy postcard of British marketing - the catchphrase - is over…The cutesy wordplay or visual tricks that dominated 70s and 80s advertising…have been under attack […]
Find Your Way Around The Web 2.0 World
A very quick post this morning, and one in a very Friday vein; web comic xkcd (who so cleverly took advantage of Ask’s viral marketing campaign) have produced a map of the Web 2.0 world. It’s just a bit of a fun really, and is meant to show that we’re not all boring geeks in […]
How To Write For People & Search Engines
There are many buzz phrases that fly in & out of fashion in this sector, but recently most have centred on the fact that for a succesful website, you have to have great content:
Content is king; Conversation is king - content is something to talk about; etc..
So, when thinking of search engine optimisation and the […]
NoFollow: Is A Link Ever Truly Worthless?
Whilst we at eyefall try to avoid industry jargon as much as possible, there is one bit of search-speak which anyone interested in online business should be familiar with, and that is the ‘nofollow’ attribute.
This is a piece of code which was agreed on by Google, Yahoo! & MSN back in 2005 in an attempt […]
Does Anyone Still Think YouTube Wasn’t Value For Money?
As everyone knows by now, last year saw Google’s acquisition of video upload site, and Web 2.0 standard bearer, YouTube for $1.65 billion (about £890 million). Since then the general consensus of opinion has often appeared to be that Google were simply throwing money away.
I’ve always felt that if Google can make $3.66 billion in […]
Search Round-Up
We thought that today we would just cast a quick glance over the general search/internet landscape as there is so much going on right now.
Pronet Advertising analyses some research about how embracing social media has effected the traffic on the USA Today website. I’m glad to say that it has really paid off!
They also talk […]
Who Does What In The Web 2.0 World?
Research company Forrester have published a fascinating piece of research with the slightly off-putting title of Social Technographics. Essentially it examines the different levels of participation of the US population in the varied strands of Web 2.0 technologies such as blogs, RSS & social bookmarking sites. The research makes some very interesting points, but before […]
Amazon Suing Alexaholic: Is This A Web Company That Doesn’t Get Web 2.0?
Amazon is one of the most famous web brands, and one that I frequently use as an example of an established company that could easily be defined as being an early proponent of what is now known as Web 2.0. It also owns the Alexa service which provides web usage stats based on the browsing […]
