The 7 Best Ads Of 2007
Whilst it’s not often that we take a lead from a weekly lad’s magazine, an article in Zoo that put forward the rather wonderful Brylcreem Effortless ad (which we obviously had a hand in) as the coolest ad of the year, got us thinking. Whilst many are claiming that the rise of PVRs & video-sharing […]
UNIQLOCK: Is Beauty Better Link Bait Than Functionality?
Earlier today, our resident trend spotter Chungaiz sent me a link to a new(ish) website from UNIQLO, the Japanese clothes retailer.
It’s called UNICLOCK and is essentially a site that allows bloggers to have a flash-animated clock widget on their blog, which details the current time as well as the location of the blogger. It also […]
Berries & Cream, Berries & Cream - Who Said The Catchphrase Was Dead?
An article in The Guardian last month argued that in TV advertising, the catchphrase is dead. According to the article,
The bad news for lovers of kitsch culture is that the saucy postcard of British marketing - the catchphrase - is over…The cutesy wordplay or visual tricks that dominated 70s and 80s advertising…have been under attack […]
Who’s Getting The Search Benefit Of Kate Moss At Topshop?
It seems like I just can’t leave the topic of coordinating online & offline marketing, but I just thought I’d make a couple of comments and leave you to decide what this says about the brands involved.
Kate Moss’ new range at Topshop has created a huge buzz
Thousand of searches are made for Kate Moss every […]
Don’t Let Other People Steal Your Marketing Budget
As it attempts to resurrect the success of its early years, Ask is running a billboard advertising campaign in the US, with ‘mysterious’ slogans such as:
THE ALGORITHM CONSTANTLY FINDS JESUS, THE ALGORITHM KILLED JEEVES & (in a clear dig at Google) THE ALGORITHM IS BANNED IN CHINA.
I’m sure that the marketing team at […]
