Internet World Wednesday Day 2 Recap
My first Internet industry conference expo thingy was very interesting to say the least. In a previous life I attended Informex USA and Chemspec Europe as a glorified salesman carting my laptop around the exhibition halls demonstrating and selling AgriBase.
This time all I am armed with is a pen and paper (mainly because there […]
Do The Test Goes Viral: A Sign Of The Times?
Hopefully you’ll already have seen the excellent Do The Test video which our friends at WCRS produced for Transport For London, which we’ve been promoting online. If not, where have you been? According to the latest Viral Video Chart, it was the 4th most viral video this week (although today it’s actually 2nd, just behind […]
Bebo, D&D, Social Wars & More
Sorry if we’ve been a bit quiet recently; to say that we’ve all been as busy as a Web 1.0 giant scurrying round looking for social networks to snap up, would be putting it mildly.
So yes, AOL bought Bebo. It took a lot of people by suprise, but TechCrunch mentioned it as a possibility last […]
Will Ferrell Promotes Semi-Pro Film With Semi-Pro Tie-Ins
I think that the use of Will Ferrell’s new character, Jackie Moon, to promote brands in a way that hack athletes (and super-stars too) often do is possibly the best example of mass engagement marketing we are likely to see from a comedy this year (not necessarily surprising, when you consider what a genius Ferrell […]
Viral Marketing Presentation From SMX London
Last Friday saw me present at the inaugural SMX London on the panel Linkbaiting & Viral Marketing. A number of people asked me to share my presentation online, so I’ve uploaded it onto SlideShare. Meanwhile, as you can’t click through from SlideShare presentations, I’ve presented thevarious individual slides, with notes, below.
For those wanting the full […]
Come To SMX London & Save 10%
Following the sessions that James Little & I spoke at at the recent a4u Expo, I will be speaking at SMX London next week. I’ll be talking about Link Baiting & Viral Marketing on an esteemed panel which includes Jane Copland from SEOmoz & Thomas Bindl.
If Jane’s presentations are anywhere near as engaging as her […]
Skeletons, Nostalgia & Free Skis
Can you believe that it’s Friday already or that next week is November? No, me neither. Still rather than fret about how the year is rushing past, let’s look back at some of the interesting things we’ve seen this week, as well as looking forward to an extra hour in bed on Sunday.
This video that […]
The 7 Best Ads Of 2007
Whilst it’s not often that we take a lead from a weekly lad’s magazine, an article in Zoo that put forward the rather wonderful Brylcreem Effortless ad (which we obviously had a hand in) as the coolest ad of the year, got us thinking. Whilst many are claiming that the rise of PVRs & video-sharing […]
UNIQLOCK: Is Beauty Better Link Bait Than Functionality?
Earlier today, our resident trend spotter Chungaiz sent me a link to a new(ish) website from UNIQLO, the Japanese clothes retailer.
It’s called UNICLOCK and is essentially a site that allows bloggers to have a flash-animated clock widget on their blog, which details the current time as well as the location of the blogger. It also […]
Berries & Cream, Berries & Cream - Who Said The Catchphrase Was Dead?
An article in The Guardian last month argued that in TV advertising, the catchphrase is dead. According to the article,
The bad news for lovers of kitsch culture is that the saucy postcard of British marketing - the catchphrase - is over…The cutesy wordplay or visual tricks that dominated 70s and 80s advertising…have been under attack […]
