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Archive for the ‘Universal Search’ Category

Unite Take On M&S With AdWords. Why Waste The Budget?

It was reported this afternoon that the union Unite is planning to use Google AdWords as part of its campaign to highlight what it believes are poor employment practices on the part of Marks & Spencer. As The Guardian pointed out however (& as I discovered when I checked myself) the ads don’t […]

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Changes To Yahoo! Show That SEO Isn’t Just About Keywords

The last week has seen major changes to the way that Yahoo! presents its search results. In many ways these changes are a response to Google’s move to, what it calls, Universal Search. Essentially this means that where there is a wide variety of content types that match a user’s search, they are all displayed […]

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