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Archive for the ‘TV’ Category

Video Killed The TV Star

Over the last few weeks I’ve been using the BBC iPlayer via my cable TV service. Although it’s not so intuitive navigating with a remote, it’s still a lot nicer ‘on demand’ experience than watching on my laptop.
This creates an interesting overlap - I’m getting BBC content (which is currently paid for via the license […]

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Online Ad Spend To Overtake TV? Maybe Next Year

The Guardian reported yesterday on the latest figures from the Advertising Association (note, PDF link) on the UK advertising market. As with just about every other such report for the last few years, it shows online advertising in rude health.
[Online] spending up a dramatic 39.5% - year on year - to just over £3bn. Online […]

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Bringing A TV Show Back From The Dead: This Is Nuts!

Excuse the particularly bad pun in the title of this post but in celebration of the new series of Jericho starting in just over a week’s time I thought it would be good to remind the UK audience exactly what happened to get CBS (an American TV network) to bring the show back on air.
First […]

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BBC, ITV & C4 Launch VOD Service: Is Joost Worried Yet?

A very quick post as TechCrunch UK has some great background, but essentially the BBC, ITV & Channel 4 have announced plans to launch a joint on-demand web TV service. As with all these things it has a stupid code name (Kangaroo apparently, possibly influenced by the marsupial nature of Google’s Platypus project), but I’d […]

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Blog About The News To Get In The News

During my presentation on Viral Marketing at SMX last week, I mentioned the idea of piggy backing trends to gain coverage for your own product or service. Well it just so happens that we had a perfect example of that just last week, and we’ve finally managed to track down the evidence.
When Bebo announced the […]

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The 7 Best Ads Of 2007

Whilst it’s not often that we take a lead from a weekly lad’s magazine, an article in Zoo that put forward the rather wonderful Brylcreem Effortless ad (which we obviously had a hand in) as the coolest ad of the year, got us thinking. Whilst many are claiming that the rise of PVRs & video-sharing […]

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If Bloggers Aren’t Reliable, What Does That Make Interest Groups?

Continuing my challenge for the title of “Most unwieldy headline on a blog”, this post was inspired after watching the BBC’s Breakfast programme this morning. It included a number of items on serious issues, where the people invited in to discuss the issues were from interest groups.
Now, there’s nothing new with that you may think, […]

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