Are YouTubers Democrats?
With the US mid-term elections almost upon us, YouTubers are really pinning their colours to the mast. Is it me or do the Democrats seem to have this whole citizen journalism thing wrapped up a little better than the Republicans?
I love the way the loveable Republican Marilyn Musgrave (named by CREW as one of the […]
Use online for direct-response, but don’t forget the power of brand
In the early days of online some marketing teams were amazed that they could present real, seemingly trustworthy figures for how effective their digital properties were.
From the first time the management board was told that the corporate site had taken several million ‘hits’ in a month to the complex measurement of each channel’s ability to […]
Different strokes…
We recently had a brief for a campaign where the target demographic was described as pretty much everyone. In the past we might have had a chuckle and thought the client was barking mad or didn’t have any research to go on.
But just occasionally there are brands that are all pervasive and they have budgets […]
Anyone got one of those critical mass thingies?
A great idea from Spain: FON is aiming to create the ultimate global Wi-Fi hotspot network by getting you to open (in a secure way) your home wireless broadband to other FON users (”foneros”) - in exchange of course you get access to all the other foneros’ access points, allowing you to roam free… Well […]
