Did you get yours?
My wife filled the car with wine this weekend (the boot, not the tank!). Usual weekend activity? Well, not entirely unusual, but in this instance she was taking advantage of Threshers 40% discount on wine and champagne with only hours to spare.
Now it has finished I can’t help but think this is one great digital […]
Mouse on the musical pulse?
Ever feel like you aren’t really up with what the kids are listening to? Well, as 30 disappears far behind me and 40 approaches fast on the horizon, I definitely have my moments of feeling out of touch with the ever changing musical landscape.
Sites like Last.fm have their uses, I get to see what friends […]
Flash On The Beach
Flash On The Beach kicked off in Brighton yesterday morning with a keynote from Adobe representative Mike Downey. Entitled “Flash and the Adobe Engagement Platform”, Mike started out by reflecting on developments around Flash in 2006 including among other things: opening of Adobe labs in January, the 10th anniversary of Flash in August, and the […]
Addressable Advertising: The future is contextual
Ok, so us ‘digital‘ agencies have known it for ever. But it seems the grown-ups at the traditional agencies have started to see that the blunt instruments of TV and Radio spots can get clever with the right tech.
Picture this; you’re sat in front of the 32″ LCD that you can’t afford (I write from […]
Prim and proper in Second Life
So, I was minding my own business, checking out some of the tourist beauty-spots in Second Life and generally keeping a customised eye out for a dishonest way to make a fast buck (not an uncommon pastime as it transpires) when I found myself outside the offices of Wired magazine in the middle of the […]
Microsoft aims for Google Earth
Interesting feature on Information Week concerning Microsofts move into Google Earth territory with their new 3d mapping.
“Microsoft said it will offer advertisers the ability to display ads within the maps with virtual billboards above buildings or on the side of roads. The company also said it expects developers to pay fees to use the maps.”
Conversation […]
“TV keeps losing ground”… Or at least importance.
At home, we watch the TV with subtitles. Mainly because of impaired hearing, as you might expect. But I can recommend it to the uninitiated - partly for the not-so-occasional mishaps that can be vastly more entertaining / enlightening / truthful than the spoken word… (must say tho that the quality and coverage of subtitling […]
What is digital?
Interesting comment about ‘digital’ agencies on Richard Huntington’s (Planning Director of United London) blog, AdLiterate.
Semantics? I think so. The difference between ‘Advertising’ agencies and ‘Digital’ agencies is less the technology or platforms and more the way audiences engage with them.
It doesn’t mean traditional planners don’t get it (well, not all of them). The same planning […]
TV keeps losing ground
Does this mean ITV1’s shows will get even worse?
Call me old fashioned (or possibly forward thinking) but I feel there are too many TV channels anyway.
We’ve all seen the research, but it becomes really stark when even my wife spends evenings that were once dedicated to TV online instead.
Where the eyeballs are the brands will […]
