Addressable Advertising: The future is contextual
Ok, so us ‘digital‘ agencies have known it for ever. But it seems the grown-ups at the traditional agencies have started to see that the blunt instruments of TV and Radio spots can get clever with the right tech.
Picture this; you’re sat in front of the 32″ LCD that you can’t afford (I write from […]
4 seconds
A recent survey by Akamai of online shoppers shows that most users shy away and in some cases refuse to return to sites that take more than 4 seconds to get into…
With broadband speeds ever increasing you have to wonder what sites are falling in this camp and why. It’s interesting that places […]
Virtual Reality TV?
So Endemol are looking at taking the Big Brother format in to Second Life. Is no-where safe from trash TV? I guess the idea of a format that has driven mass participation in traditional media moving to an environment where participation is everything will be an interesting experiment.
Surely with the potential to interact with so […]
Microsoft aims for Google Earth
Interesting feature on Information Week concerning Microsofts move into Google Earth territory with their new 3d mapping.
“Microsoft said it will offer advertisers the ability to display ads within the maps with virtual billboards above buildings or on the side of roads. The company also said it expects developers to pay fees to use the maps.”
Conversation […]
Power
While on a plane to Reykjavik recently, I struck up conversation with the couple sitting next to me. Native Icelanders, they were on their way back from the UK after a holiday. We chatted about Iceland and our conversation drifted onto the subject of Iceland’s geography. At a latitude of 64 degrees north, Iceland, like […]
Culture Catchers
Michael Sheridan, who describes himself as a Journalistic Artist, has installed these “Culture Catchers” in the G–A–S–P gallery in Massachusetts. The devices pick up short wave radio signals from all over the globe and play them back upon detecting a gallery visitor’s movement.
Check out his site for more details of this and other interesting projects.
