Habbo Hotel Figures On Contagious
Contagious Magazine has some interesting facts from Habbo Hotel, the teen equivalent of a 3D social network or Second Life.
They spoke to 58,000 teens aged 11-18 over 31 countries, including Europe, US and Latin America.
Instant Messenger was used by 76% of respondents to communicate.
Email has seen a dip in usage, being favoured for more ‘official’ […]
Brylcreem’s MySpace Campaign Wins Creative Circle
We’re always really happy when anything we’ve been involved in wins recognition and so we were delighted that the Brylcreem Effortless campaign, for which we managed the online activity, won a Creative Circle for Best Multimedia Campaign last night.
The whole campaign was based on a great idea from the guys at WCRS, to find the […]
Cultural Brands And The Four E’s Of Online Marketing
Traditionally marketing has been based on a broadcast model; anyone who walked past a poster 150 years ago would be exposed to the brand message. This evolved into the “ATL” marketing agencies that grew out of the basic marketing models born in the 1950s & 1960s, using TV as the main medium; advertising based around […]
Hotels & Airlines: All Hostages To Online Reputations
I met up for a drink last night with a cousin of mine who was over from Dublin on business. During the course of the evening, as we caught up on what we’d both been doing for the past 5 years, I asked here where she was staying. She replied that she was booked into […]
