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Archive for the ‘Search Engine Optimisation’ Category

Who’s Getting The Search Benefit Of Kate Moss At Topshop?

It seems like I just can’t leave the topic of coordinating online & offline marketing, but I just thought I’d make a couple of comments and leave you to decide what this says about the brands involved.

Kate Moss’ new range at Topshop has created a huge buzz

Thousand of searches are made for Kate Moss every […]

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SEO + PPC = Success

We at eyefall don’t often like to blow our own trumpet, but sometimes it can’t be helped. A recent report by iCrossing has revealed that combining search engine optimisation and PPC campaigns achieves better results that uncoordinated efforts.
Apparently iCrossing carried out the following test:
“iCrossing used a random sample of approximately 200 keywords, including branded and […]

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Search Round-Up

We thought that today we would just cast a quick glance over the general search/internet landscape as there is so much going on right now.

Pronet Advertising analyses some research about how embracing social media has effected the traffic on the USA Today website. I’m glad to say that it has really paid off!
They also talk […]

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Search Engine Strategies New York - Round Up

Search Engine Strategies New York (or SES NY) is the biggest event in the search engine marketing calendar. Unfortunately we at eyefall were just too busy this year to make it over there, but Search Engine Roundtable have done a great job of covering all the major seminars and key-note speeches.
We’ll be looking to raise […]

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RSS Does Not Mean You Don’t Own Content

In common with most serious blogs, you’ve probably noticed that we have a large orange button to the side of this post. For anyone who’s not sure what it is, it acts as a notice that we allow people to subscribe to & read our blog via an RSS feed. This means that readers don’t […]

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eyefall Work With GSK

Cervical Cancer Awareness Week - eyefall assists GSK in promoting awareness about Cervical Cancer Week.

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