Why A New Window Is Akin To A Barrier To (Re) Entry
We’re thinking about redesigning our website at the moment and one of the development team sent a straw poll round the office asking what people thought about links opening in new windows. To say that it unleashed a bit of a storm would probably be putting it mildly.
Whilst many people (myself included) felt that links […]
Google’s New “Search Within A Site” Could Hurt Publisher Revenues
Earlier this week Search Engine Land highlighted what appeared to be a test whereby, for certain search queries, a search box would be returned on the main results page allowing further searches to made of the content of the site in questions. Well now this test seems to have been rolled out as a general […]
Unite Take On M&S With AdWords. Why Waste The Budget?
It was reported this afternoon that the union Unite is planning to use Google AdWords as part of its campaign to highlight what it believes are poor employment practices on the part of Marks & Spencer. As The Guardian pointed out however (& as I discovered when I checked myself) the ads don’t […]
If The Times Are Link Spamming, They’re Missing The Point
The Guardian has reported an investigation which suggests that an employee of Sitelynx, a search marketing firm working for Time Online, has been engaging in some good old fashioned link spamming.
It suggests that Piotr Wyspianski has been ruthlessly promoting content from Times Online on sites such as social search engine Mahalo (which I’ve written about […]
Guardian Vouchers: Why Not Tie SEO In With Offline Marketing?
I love The Guardian, I really do. They’ve got a great website (which they’re slowly redesigning), their paper looks so much better than just about any of its competitors and, between their Technology & Media sections, they have some of the best coverage of this sector of any of the broadsheets. Which is why I’m […]
The Magic Penny Of Giving Content Away
This weekend it occurred to me that I hadn’t written a blog post for quite some time so I thought that it was time to do something about that. With the papers full of the news that Bebo had been named as the ‘best social network’ I decided to write a response, explaining why I […]
Paid and Organic Search Synergies
There is a significant uplift in brand recall when a brand appears in both the top ad placement and the top organic search result, rather than just the top organic listing, according to the results of a Google sponsored study carried out by Enquiro Research, published in a whitepaper. The study, using Honda as a […]
Confusing Headlines Are No Joke: Why SEO Matters To Journalism
Last week there was an article in the Media Guardian, entitled Search for the perfect headline about the debate over whether publishers should change the way in which they write headlines when writing for the web. Whilst it was a very interesting article, the attitude of some of the figures from the world of traditional […]
The Future Of Search? It’s 4D Isn’t It?
People in our industry are often asked what they think the next developments will be in the growth of the internet, and in particular, search. Well, using the example of how frustrating a recent car journey was, I think I can probably make a pretty good guess.
Historically search has been two-dimensional; what I mean by […]
Why SEO Would Have Made The Sony Bunnies Site Even More Flash
As Hollie has already said, we’re big fans of the new Sony Bravia bunnies ad. It’s colourful, fun & demonstrates the qualities of the Sony Bravia in a cute way. At the moment the only place you can see the full version of the ad is on their site, and this is where I have […]
