Who’s Getting The Search Benefit Of Kate Moss At Topshop?
It seems like I just can’t leave the topic of coordinating online & offline marketing, but I just thought I’d make a couple of comments and leave you to decide what this says about the brands involved.
Kate Moss’ new range at Topshop has created a huge buzz
Thousand of searches are made for Kate Moss every […]
Case Study: PPC Management In A Highly Competitive Retail Environment
After writing about the recent analysis of the benefits of coordinating PPC & search engine optimisation, I thought it might be useful to put some of our case studies (previously only in PDF) up here for all to see. First we’ll look at how we helped a gift certificate brand make the most of their […]
SEO + PPC = Success
We at eyefall don’t often like to blow our own trumpet, but sometimes it can’t be helped. A recent report by iCrossing has revealed that combining search engine optimisation and PPC campaigns achieves better results that uncoordinated efforts.
Apparently iCrossing carried out the following test:
“iCrossing used a random sample of approximately 200 keywords, including branded and […]
Search Engine Strategies New York - Round Up
Search Engine Strategies New York (or SES NY) is the biggest event in the search engine marketing calendar. Unfortunately we at eyefall were just too busy this year to make it over there, but Search Engine Roundtable have done a great job of covering all the major seminars and key-note speeches.
We’ll be looking to raise […]
