Google Opens up Brand Name Bidding
Google’s AdWords policy change, which comes into effect from 5th May, removes restrictions on non-brand owners from bidding on trademarked terms. The change only applies to trademarks held in the UK and Ireland and brings these two countries into line with Google’s trademark policy in the United States. Under the new policy, advertisers can still […]
Unite Take On M&S With AdWords. Why Waste The Budget?
It was reported this afternoon that the union Unite is planning to use Google AdWords as part of its campaign to highlight what it believes are poor employment practices on the part of Marks & Spencer. As The Guardian pointed out however (& as I discovered when I checked myself) the ads don’t […]
Google Beta Tests Automatic Matching
Google will begin beta testing its new Automatic Matching feature tomorrow. Invites were sent out to a few AdWords advertisers in the US to participate in the beta test:
I’m excited to tell you that you have been selected to participate in a beta for our new Automatic matching feature which will be starting on February […]
Will Microsoft–Yahoo! Produce An Effective Search Marketing Platform?
Yahoo! Search Marketing joining forces with Microsoft AdCenter sounds like a good idea for Microsoft in theory, but will it work? Microsoft would benefit from boosting its market share of search, and Yahoo’s dominant position in the display ads market will be a major asset to the company if the deal goes ahead. But it […]
Google Beta Tests AdWords Demographic Targeting
Google has begun beta testing demographic bidding as a new feature allowing advertisers to target specific demographics on the Google content network, according to the official AdWords blog. The new feature of AdWords, which is being rolled out to selected groups of advertisers in the US and UK, will allow advertisers to target their ads […]
Search Term Intelligence Boosts Campaign Performance
A WebmasterWorld forum member who advertises $19 products through AdWords, has found that higher CPCs have undermined their campaigns’ profitability. With CPCs rising from 0.05 to between 0.20 and 0.80, and conversion rates sitting at 1%, the beleaguered advertiser was at a loss as to how to achieve acceptable ROI with such a high CPC.
Although […]
Paid and Organic Search Synergies
There is a significant uplift in brand recall when a brand appears in both the top ad placement and the top organic search result, rather than just the top organic listing, according to the results of a Google sponsored study carried out by Enquiro Research, published in a whitepaper. The study, using Honda as a […]
Clever Affiliates Make Use Of Gorilla Marketing
Other than the rather wonderful Brylcreem ad produced by our friends at ad agency WCRS, the best ad on TV at the moment is, of course, Cadbury’s Daily Milk ad with the gorilla drumming along to a Phil Collins tune. Following the post that Chungaiz wrote about the gorilla ad and what it says about […]
Breaking News - a4uexpo partners with Search Engine Strategies for London event
It was announced today that a4uexpo, being held in London on the 25-26th October, has partnered up with Search Engine Strategies for the event to form the first conference dedicated to both Affiliate & Search Marketing.
This is great news for those of us booked in to attend, Search and Affiliate marketing are so well intertwined […]
Who’s Getting The Search Benefit Of Kate Moss At Topshop?
It seems like I just can’t leave the topic of coordinating online & offline marketing, but I just thought I’d make a couple of comments and leave you to decide what this says about the brands involved.
Kate Moss’ new range at Topshop has created a huge buzz
Thousand of searches are made for Kate Moss every […]
