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Archive for the ‘Online Reputation Management’ Category

Give A Little Respect

In the online era of  Twitter, Facebook and social media in general – you can effectively say anything almost anywhere. The shift reminds me of the way the camera phone combined with 24 hour news has changed much of the landscape of news reporting today. Computers and smart phones have become the tools of getting [...]

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No More Talk Of Conversations

One of the pitfalls of working in marketing, and particularly digital marketing, is the amount of buzzwords one has to wade through on a daily basis.
Rarely does a meeting go past, either internal or external, when I don’t feel like whipping out the bingo score sheet and shouting house. On one occasion a colleague actually [...]

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Hotels & Airlines: All Hostages To Online Reputations

I met up for a drink last night with a cousin of mine who was over from Dublin on business. During the course of the evening, as we caught up on what we’d both been doing for the past 5 years, I asked here where she was staying. She replied that she was booked into [...]

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