Cultural Brands And The Four E’s Of Online Marketing
Traditionally marketing has been based on a broadcast model; anyone who walked past a poster 150 years ago would be exposed to the brand message. This evolved into the “ATL” marketing agencies that grew out of the basic marketing models born in the 1950s & 1960s, using TV as the main medium; advertising based around […]
Hotels & Airlines: All Hostages To Online Reputations
I met up for a drink last night with a cousin of mine who was over from Dublin on business. During the course of the evening, as we caught up on what we’d both been doing for the past 5 years, I asked here where she was staying. She replied that she was booked into […]
Advertising & Marketing Trends for 2008 & Beyond
So I’m sure that there are lots of these sort of posts - the top lists, the best of… I know that Ciaran wrote about Top 7 lists being better than top 10s too, but this is some general thinking about what Altogether Digital will hope to achieve and drive forwards for their client work […]
Sony Bravia’s Play-Doh Bunnies Have Landed!
Now I never knew him, but I think we can safely assume that advertising giant Bill Bernbach would have been rather taken aback if he had stumbled into a time machine and landed in late 2007.
People actively anticipating the ‘release’ of an advert? Agencies releasing footage from a commercial before it’s even finished? Play-Doh bunnies […]
Does Giving Music Away Make More Sense Than Selling It?
The big music news today is that The Charlatans are giving away their fourth album for free via download on Xfm’s web site. Why? They don’t make enough money via CD sales anyway, and giving away the music for free, they reckon, will give them a bigger fan base and increase the number of people […]
Google Kills Video: Will Its Reputation Go With It?
The ever excellent Guardian Technology supplement has a very interesting piece in it today about the closure of the paid for service on Google Video. It seems that Google is in the process of putting all its efforts into YouTube (much like Yahoo!, which closed its pictures site to concentrate on Flickr). This in itself […]
Spend Money On SEO Not Bad T-Shirts
There’s normally something quite nice about opening the post in the morning (particularly if it is not one of the regular communications from the utility companies or junk mail).
Things were slightly different this morning however, as I opened up an anonymous looking envelope to find that it was from a debt collection agency who are […]
Digital? It’s Nearly All About PR
We’re often asked by clients (both current & potential) whether we offer online PR services & consultancy, to which the answer is a resounding yes. But by online PR, we aren’t just talking about sending out optimised press releases via online newswires, because as far as we’re concerned almost all forms of digital marketing can […]
