Cultural Brands And The Four E’s Of Online Marketing
Traditionally marketing has been based on a broadcast model; anyone who walked past a poster 150 years ago would be exposed to the brand message. This evolved into the “ATL” marketing agencies that grew out of the basic marketing models born in the 1950s & 1960s, using TV as the main medium; advertising based around […]
Advertising & Marketing Trends for 2008 & Beyond
So I’m sure that there are lots of these sort of posts - the top lists, the best of… I know that Ciaran wrote about Top 7 lists being better than top 10s too, but this is some general thinking about what Altogether Digital will hope to achieve and drive forwards for their client work […]
Going Offline With Affiliate Marketing
There are often posts on forums or blogs about the future of affiliate marketing and how the industry and technology is progressing. With this in mind I thought I would talk about two advances in technology that are helping to push affiliate marketing forward by taking it offline.
Voucher code systems
Whilst the new Paid on […]
Can Advertisers Make Fake Blogs Work Or Is Flogging Still A Dirty Word?
Around this time last year, the reputation of flogs (or fake blogs) had been all but completely destroyed. “Marketing experts” attempted to jump on the blog bandwagon, but did so in such a way as to hide the association between brand & blog.
Rightly so, some may say, as who really wants to read a […]
Facebook Is For Your Dad?
I wrote this title, then realised it was rather presumptive of me about those who read the Altogether Blog… of course, Facebook could be for YOU (if you’re over 34)
Ad Rants reported in July that 40 percent of Facebook’s audience is now over the age of 34, following the lifting of membership restrictions in September.
This […]
(Why Should I Let You) Entertain Me
There’s an interesting article in The Guardian today which looks at the recent spate of bad news that has hit the music retail sector, including the very sad collapse of Fopp (where I used to work) and HMV’s disappointing financial results.
There was one quote that really stuck with me from Stephen Godfrey, store director at […]
National Gallery’s Grand Tour: I Want To Make My Own Tour
I have to say that I’m a huge fan of the National Gallery’s Grand Tour campaign. In order to generate interest in their collection, they have placed full size reproductions of some of the great works of art that they hold on walls all around Soho. It’s being done in conjunction with HP so obviously […]
Marketing 2.0 Session At Online Marketing Show
I attended a few sessions on the 1st day of the Online Marketing Show, which was this year moved to the Business Design Centre in Islington from the Royal Horticultural Halls near Pimlico.
The first session in the “advanced” stream was Marketing 2.0 and with speakers from Virgin Interactive, BBH, and the like, I was hoping […]
Online Marketing Show(s) Continued Growth
Centaur Media’s Online Marketing Show has released some interesting research which shows that online continues to be the place to be in terms of investment in marketing. It follows on from the IAB’s figures showing that online spend topped £2 billion in 2006.
The most interesting figures from the research (IMO) were:
20% of respondents spend more […]
