Online Ad Spend To Overtake TV? Maybe Next Year
The Guardian reported yesterday on the latest figures from the Advertising Association (note, PDF link) on the UK advertising market. As with just about every other such report for the last few years, it shows online advertising in rude health.
[Online] spending up a dramatic 39.5% - year on year - to just over £3bn. Online […]
Google’s New “Search Within A Site” Could Hurt Publisher Revenues
Earlier this week Search Engine Land highlighted what appeared to be a test whereby, for certain search queries, a search box would be returned on the main results page allowing further searches to made of the content of the site in questions. Well now this test seems to have been rolled out as a general […]
Advertising & Marketing Trends for 2008 & Beyond
So I’m sure that there are lots of these sort of posts - the top lists, the best of… I know that Ciaran wrote about Top 7 lists being better than top 10s too, but this is some general thinking about what Altogether Digital will hope to achieve and drive forwards for their client work […]
Paid and Organic Search Synergies
There is a significant uplift in brand recall when a brand appears in both the top ad placement and the top organic search result, rather than just the top organic listing, according to the results of a Google sponsored study carried out by Enquiro Research, published in a whitepaper. The study, using Honda as a […]
Facebook Ads: They Won’t Be For Everyone
Last week saw the long-expected anouncement of Facebook’s new advertising platform call, rather snappily, Facebook Ads. Facebook founder Mark Zuckerberg thinks that it’s going to change the face of advertising, claiming at the launch:
The next 100 years are going to be different for advertisers starting today. For the last 100 years media has been pushed […]
Google Overtakes ITV Revenue: You Heard It Here First
A report by The Times has suggested that Google’s surge in revenues, which we reported recently, means that the search giant has overtaken ITV’s revenues for the first time. Whilst I wouldn’t like to boast, this is exactly what we predicted back in August when we suggested that 2007 would be the year that Google’s […]
AOL & MSN Should Be Very Scared: The BBC Is Coming
Amongst all of the coverage of the BBC’s plans to cut thousands of jobs and sell off Television Centre, one point seems to have slipped through with almost no mention. And that is, as The Telegraph puts it, the decision to:
[Sell] Advertising for the first time on the BBC’s website.
Now I’m assuming that this news […]
New York Times Drops Subscription Fees (Because Of SEO)
The New York Times has anounced that it is to drop TimesSelect, the subscription service it set-up which charged users to view certain parts of its website. Launched in 2005, it is reported that TimesSelect brought in around $10 million in revenues, but that it is expected that this didn’t match the predictions for revenue […]
Will 2007 Be The Year Google Overtakes ITV?
I wrote the other day about the various predictions for when online advertising would overtake print in the US & in that post I mentioned that it seemed like that line had already been crossed in the UK.
Well, it now looks like the UK could beat the US in crossing another major line: the one […]
The End Of Impressions: Will This Finally Kill ‘Hits’?
E-Consultancy reports that Nielsen/NetRatings is to stop reporting page impressions due to the fact that changes in the way that content is displayed on many websites have made the statistic meaningless for much of the web.
Hopefully this will also mean that the word ‘hits’ is no longer used to describe web traffic, as this has […]
