Lost and QR Codes: Cult PR
Consider the above image. It’s an ad that we ran in the Sun today. Chances are there’s a technocrat journalist out there who’s been keeping an eye peeled for QR codes (see here, here and here for our previous posts about them) and is also a Lost fan. Hopefully, a tool intended to generate buzz […]
The Future Of Search? It’s 4D Isn’t It?
People in our industry are often asked what they think the next developments will be in the growth of the internet, and in particular, search. Well, using the example of how frustrating a recent car journey was, I think I can probably make a pretty good guess.
Historically search has been two-dimensional; what I mean by […]
Where Does Blyk Fit In The Digital Marketing Mix?
The Guardian has an interesting article about Blyk, the new company which plans to offer free calls & texts to mobile owners aged 16 to 24; in return the lucky young things will have to provide demographic information & agree to receive targeted ads.
I saw Pekka Ala-Pietila, the chief executive of Blyk (who used to […]
28 Days Later Sequel To Use QR Codes (28 Days After We Wrote About It)
Back in August, Medwyn wrote about how he had been playing with QR codes (the widgets that allow mobiles to access large amounts of information).
And now, 28 days later, The Guardian reports that these codes are to be used in the UK for the first time to promote the DVD release of 28 Weeks Later, […]
Interactive 360-Degree Light Field
I’m so excited!! Finally our Star Wars technology dreams are being realised:
An Interactive 360-Degree Light Field Display
(Or hologram, to normal people)
This display renders the light field of an object - with correct geometric, accommodation and vergence cues in a horizontal plane - by rendering and projecting imagery at 5,000 frames per second onto a spinning […]
Facebook On The iPhone
Those lucky enough to have an iPhone can now use a specially designed version of Facebook, the ubiquitous social networking site. Simply point your iPhone browser at iphone.facebook.com. If, like us in the UK you’re still waiting for the iPhone, visiting the page in Firefox and resizing your browser to mimic the iPhone’s screen will […]
Excursions In Error Correction With A Broken Leg
I’ve been intrigued with QR codes for a while now as they are in effect 2-dimensional barcodes; a way of storing information that can be retrieved by digital scanning devices.
Normally we think of barcode scanners as laser powered devices that checkout operators use to scan our peaches but, when reduced to its core functionality, […]
