Evolution required
Today I’ve spent time with a company which has reinforced a view I’ve had for a while: The growth in participatory media is going to drive the evolution of products and services like never before.
Let me explain. The company I’ve been with today have a great product. Whatever way you want to measure it, their […]
Did you get yours?
My wife filled the car with wine this weekend (the boot, not the tank!). Usual weekend activity? Well, not entirely unusual, but in this instance she was taking advantage of Threshers 40% discount on wine and champagne with only hours to spare.
Now it has finished I can’t help but think this is one great digital […]
Use online for direct-response, but don’t forget the power of brand
In the early days of online some marketing teams were amazed that they could present real, seemingly trustworthy figures for how effective their digital properties were.
From the first time the management board was told that the corporate site had taken several million ‘hits’ in a month to the complex measurement of each channel’s ability to […]
Different strokes…
We recently had a brief for a campaign where the target demographic was described as pretty much everyone. In the past we might have had a chuckle and thought the client was barking mad or didn’t have any research to go on.
But just occasionally there are brands that are all pervasive and they have budgets […]
