Lost and QR Codes: Cult PR
Consider the above image. It’s an ad that we ran in the Sun today. Chances are there’s a technocrat journalist out there who’s been keeping an eye peeled for QR codes (see here, here and here for our previous posts about them) and is also a Lost fan. Hopefully, a tool intended to generate buzz […]
Is There Soma In My Coffee Or Is The 2012 Logo Doing Its Job?
Last night I was indulging in a bit of telly (misnomer, that; we should just call it “jamieolivervision” and be done with it), and during the ad breaks I found my eye regularly drawn to a small glyph, which was instantly recognisable as nothing less than the stigmatised 2012 logo, emerging now on our screens […]
Guardian Vouchers: Why Not Tie SEO In With Offline Marketing?
I love The Guardian, I really do. They’ve got a great website (which they’re slowly redesigning), their paper looks so much better than just about any of its competitors and, between their Technology & Media sections, they have some of the best coverage of this sector of any of the broadsheets. Which is why I’m […]
New Batman Dark Knight Marketing Continues. Fantastic!
Film marketing 07/08 has been so much fun! I’m thinking particularly of two films; Batman “Dark Knight” and Cloverfield, although the image above, from the marketing arm (sorry!) of Death Proof is pretty cool too.
I could talk at length about J. J. Abrams‘ Cloverfield film (also known as 1-18-08 or variations thereof) but there’s never […]
Billie Piper, Blogging And Bondage. Oh My.
Last night, Secret Diary of a Call Girl, the television programme based on the blog Belle de Jour, aired on ITV2 for the first time. So what better subject for my maiden voyage on the company blog than the grooming of Britain’s sauciest blogger for telly? Which has involved an in-your-face print […]
That’s Entertainment: Cadbury’s Dairy Milk, Phil Collins & A Gorilla
Well, this is different!
http://www.youtube.com/watch?v=zdVoc8FXhz0
It’s a new ad for Cadbury’s Dairy Milk, and features a gorilla & a Phil Collins track. It was made by Juan over at Fallon who also made the Sony Balls advert. The Cadbury’s Gorilla ad launched Saturday night and there are already 25 iterations of it on YouTube, about 90,000 views, […]
We’re gonna’ build a website like it’s 1995…
Jacob Nielson, usability guru (in the estimation of some), was interviewed recently by E-consultancy.
I quote:
Is there any point in using Flash on your website?
That’s a good question - I’ve been going back and forth on that over the years.
We’ve come up with examples in our studies where it has worked well - product demos, […]
Middleman
ReviewMe is a service that positions itself as a middleman between bloggers and advertisers. Brand owners can pay bloggers to review their sites, products etc.
I appreciate that a lot of blogs are major going concerns with a commercial angle. I’m also aware of the way we might try and influence blogs, albeit subtly through simply […]
Fastfood fantasy
It may only be a collection of fast food pictures but I love this (thank you Phil C!). It just sums up for me how people are using online and how brands are affected.
It completely reinforces the idea that honesty has become increasingly important when presenting your products and subsequently your brand. If you tell […]
New Speak
Dreamhost is a US-based web host popular with a few people at DC. The bang-for-the-buck you get in terms of bandwidth, disk space, and account privileges seem almost are too good to be true! You see, over 2006 Dreamhost seemed to suffer an ongoing set of mini-disasters that affected websites, access to email, and generally […]
