100 Tips To Improve Your Life
It seems as though every blog and his/her mother are creating these top ten, 50 best, 1000 greatest articles. They’re old tried and tested ways of engaging your readers or viewers, creating conversation and reaction. I’ve listed a few of the recent ones on this blog, but here’s another one!
100 Tips to Improve Your Life
This […]
How To Write For People & Search Engines
There are many buzz phrases that fly in & out of fashion in this sector, but recently most have centred on the fact that for a succesful website, you have to have great content:
Content is king; Conversation is king - content is something to talk about; etc..
So, when thinking of search engine optimisation and the […]
Don’t Let Other People Steal Your Marketing Budget
As it attempts to resurrect the success of its early years, Ask is running a billboard advertising campaign in the US, with ‘mysterious’ slogans such as:
THE ALGORITHM CONSTANTLY FINDS JESUS, THE ALGORITHM KILLED JEEVES & (in a clear dig at Google) THE ALGORITHM IS BANNED IN CHINA.
I’m sure that the marketing team at […]
Links Make Good Journalism
Jeff Jarvis thinks that journalists should stick to what they do best, and link to everything else. I agree entirely.
(I also think that forced registration is a really annoying business model.)
NoFollow: Is A Link Ever Truly Worthless?
Whilst we at eyefall try to avoid industry jargon as much as possible, there is one bit of search-speak which anyone interested in online business should be familiar with, and that is the ‘nofollow’ attribute.
This is a piece of code which was agreed on by Google, Yahoo! & MSN back in 2005 in an attempt […]
Google Bomb Hasn’t Been Defused
Any of you familiar with the world of search engine optimisation will know of the process known as Google Bombing. This is where a web page is pushed to the top of Google’s search rankings for a phrase that has nothing to do with the page’s content, and doesn’t appear anywhere on that page.
This was […]
Google Doesn’t Like Paid Links
Google’s chief spam cop, Matt Cutts, has talked about a new way for webmasters to report sites they thing are buying or selling paid links. Why would Google do this? Essentially Google feel that people who use paid links to increase their rankings in the search engines should be identified and have their rankings adjusted […]
