If The Times Are Link Spamming, They’re Missing The Point
The Guardian has reported an investigation which suggests that an employee of Sitelynx, a search marketing firm working for Time Online, has been engaging in some good old fashioned link spamming.
It suggests that Piotr Wyspianski has been ruthlessly promoting content from Times Online on sites such as social search engine Mahalo (which I’ve written about […]
Sony vs Nintendo: Game On!
It’s taken me a while to allow myself back into the gaming world. Having spent about 5 years as a freelance games reviewer for The Independent I lost my enthusiasm for the gaming industry in general somewhere between writing copy for the banal Mary Kate and Ashley: Mystery Mall (0.5 Stars) and the unending line […]
Confusing Headlines Are No Joke: Why SEO Matters To Journalism
Last week there was an article in the Media Guardian, entitled Search for the perfect headline about the debate over whether publishers should change the way in which they write headlines when writing for the web. Whilst it was a very interesting article, the attitude of some of the figures from the world of traditional […]
Blog About The News To Get In The News
During my presentation on Viral Marketing at SMX last week, I mentioned the idea of piggy backing trends to gain coverage for your own product or service. Well it just so happens that we had a perfect example of that just last week, and we’ve finally managed to track down the evidence.
When Bebo announced the […]
Good To See You Alan!
Last night brought the fantastic news that kidnapped BBC journalist Alan Johnston had been freed in Gaza. You can find in-depth coverage on the BBC, who had dedicated so much effort to ensuring their employee’s safe release.
Whilst I am under no sort of self-delusion that our post on this had anything to do with his […]
We Love Mika Brzezinski
You’ve probably read about this already, but we just had to add that we love American newsreader Mika Brzezinski.
http://www.youtube.com/watch?v=6VdNcCcweL0
If Bloggers Aren’t Reliable, What Does That Make Interest Groups?
Continuing my challenge for the title of “Most unwieldy headline on a blog”, this post was inspired after watching the BBC’s Breakfast programme this morning. It included a number of items on serious issues, where the people invited in to discuss the issues were from interest groups.
Now, there’s nothing new with that you may think, […]
