Addressable Advertising: The future is contextual
Ok, so us ‘digital‘ agencies have known it for ever. But it seems the grown-ups at the traditional agencies have started to see that the blunt instruments of TV and Radio spots can get clever with the right tech.
Picture this; you’re sat in front of the 32″ LCD that you can’t afford (I write from […]
The Osbournes meet DC
Strange, unusual, down right surreal. A couple of weeks ago our door bell went and two impersonators (Sharon and Ozzy Osbourne) arrived in our office with personal invites to a meal at Marcus Wareing’s restaurant, Petrus.
It was a PR stunt from NTT Communications, basically an ISP looking for partners. The dinner is on the same […]
What is digital?
Interesting comment about ‘digital’ agencies on Richard Huntington’s (Planning Director of United London) blog, AdLiterate.
Semantics? I think so. The difference between ‘Advertising’ agencies and ‘Digital’ agencies is less the technology or platforms and more the way audiences engage with them.
It doesn’t mean traditional planners don’t get it (well, not all of them). The same planning […]
TV keeps losing ground
Does this mean ITV1’s shows will get even worse?
Call me old fashioned (or possibly forward thinking) but I feel there are too many TV channels anyway.
We’ve all seen the research, but it becomes really stark when even my wife spends evenings that were once dedicated to TV online instead.
Where the eyeballs are the brands will […]
BIMAtastic
We’re not very good at entering awards. We seem to always be too busy just getting on with the work. But over the last couple of months we’ve decided that we probably ought to be getting more involved.
We’ve started with the BIMAs. This was the only awards we entered last year (we were nominated for […]
Power
While on a plane to Reykjavik recently, I struck up conversation with the couple sitting next to me. Native Icelanders, they were on their way back from the UK after a holiday. We chatted about Iceland and our conversation drifted onto the subject of Iceland’s geography. At a latitude of 64 degrees north, Iceland, like […]
Use online for direct-response, but don’t forget the power of brand
In the early days of online some marketing teams were amazed that they could present real, seemingly trustworthy figures for how effective their digital properties were.
From the first time the management board was told that the corporate site had taken several million ‘hits’ in a month to the complex measurement of each channel’s ability to […]
TV bites back
Regulations have just been relaxed by Ofcom allowing advertisers to sponsor entire channels. TV and Radio.
It means that those annoying and usually cheesy idents around your favourite Soap could start to appear around everything!
I’m sure I read some research saying that they were really ineffective. Can’t find it though.
Well, with all that money finding its […]
Different strokes…
We recently had a brief for a campaign where the target demographic was described as pretty much everyone. In the past we might have had a chuckle and thought the client was barking mad or didn’t have any research to go on.
But just occasionally there are brands that are all pervasive and they have budgets […]
911 in paint?
According to at least some members of the public, who have taken it upon themselves to complain to the ASA, the new Sony Bravia Ad is too reminiscent of 911!
Non-toxic paint, in a multitude of colours, being fired over and out of a dissused housing estate in Glasgow is, it seems, terrifying for some!
What I […]
