Google To Overtake ITV In 2008: Online Catching Up With TV
There has been a flurry of results released this week, all of which seem to show that the march of online marketing is showing no signs of abating. Considering that a picture often is worth 1,000 words, I’ll point you in the direction of a lovely little bit of animation from The Guardian which maps […]
Google Opens up Brand Name Bidding
Google’s AdWords policy change, which comes into effect from 5th May, removes restrictions on non-brand owners from bidding on trademarked terms. The change only applies to trademarks held in the UK and Ireland and brings these two countries into line with Google’s trademark policy in the United States. Under the new policy, advertisers can still […]
Google’s New “Search Within A Site” Could Hurt Publisher Revenues
Earlier this week Search Engine Land highlighted what appeared to be a test whereby, for certain search queries, a search box would be returned on the main results page allowing further searches to made of the content of the site in questions. Well now this test seems to have been rolled out as a general […]
Unite Take On M&S With AdWords. Why Waste The Budget?
It was reported this afternoon that the union Unite is planning to use Google AdWords as part of its campaign to highlight what it believes are poor employment practices on the part of Marks & Spencer. As The Guardian pointed out however (& as I discovered when I checked myself) the ads don’t […]
Google Beta Tests Automatic Matching
Google will begin beta testing its new Automatic Matching feature tomorrow. Invites were sent out to a few AdWords advertisers in the US to participate in the beta test:
I’m excited to tell you that you have been selected to participate in a beta for our new Automatic matching feature which will be starting on February […]
Is There A Company That Yahoo! Isn’t Merging With?
First Microsoft approached Yahoo! about a merger/take-over. Then Google gave the guys at Yahoo! a call to see if maybe they could hook up.
And whilst Information Week thought that Nokia would be the perfect partner for Yahoo! lots of other people think that they should consider getting together with AOL. But of course that was […]
MSN Buying Yahoo?
This isn’t really post, just a note as this news could have a potentially huge impact on the whole internet economy.
Microsoft has made a bid to buy Yahoo!, valuing Yahoo! at $45 billion (which makes a $15 billion valuation for Facebook look even more far-fetched). It may well be that this is coming off of […]
Google Street In Golden Square
Whilst standing outside the office a moment ago (OK, I was having a cigarette), I saw the rather strange car that you can see in the image above driving round & round Golden Square. Reports last year suggested that the cars were being used by Google to bring it’s Street View to the UK (hopefully […]
Why Wikipedia May Not Be Totally Safe From Google Knol
There has been a lot of talk about Google’s recently announced Knol project on the web over the last week or so, but up till now we haven’t felt the need to add anything. However a piece in today’s Guardian Technology made an assumption that I though was worth challenging.
In the piece Charles Arthur sets […]
Does Face Always Mean Facebook?
Here’s one for you all to ponder (or maybe not, maybe I’m overreacting).
If you have Firefox as your browser, type the word face into the address bar and hit enter. You will find yourself automatically redirected to Facebook. Why? Because Google assumes that if you type face into your address bar, then you wanted to […]
