Cultural Brands And The Four E’s Of Online Marketing
Traditionally marketing has been based on a broadcast model; anyone who walked past a poster 150 years ago would be exposed to the brand message. This evolved into the “ATL” marketing agencies that grew out of the basic marketing models born in the 1950s & 1960s, using TV as the main medium; advertising based around […]
Digital Futures: Outdoor Media Presentation
We’re frequently asked by ENGINE, our parent company, to help educate the rest of the group about the opportunities presenting us all in marketing. We’ve not got a media agency within the group, and sometimes the planners in Altogether Digital find themselves bringing media opportunities to life, and not exclusively online.
We were having a conversation […]
New Batman Dark Knight Marketing Continues. Fantastic!
Film marketing 07/08 has been so much fun! I’m thinking particularly of two films; Batman “Dark Knight” and Cloverfield, although the image above, from the marketing arm (sorry!) of Death Proof is pretty cool too.
I could talk at length about J. J. Abrams‘ Cloverfield film (also known as 1-18-08 or variations thereof) but there’s never […]
Facebook Ads: They Won’t Be For Everyone
Last week saw the long-expected anouncement of Facebook’s new advertising platform call, rather snappily, Facebook Ads. Facebook founder Mark Zuckerberg thinks that it’s going to change the face of advertising, claiming at the launch:
The next 100 years are going to be different for advertisers starting today. For the last 100 years media has been pushed […]
Arcade Fire - “Neon Bible” Interactive Music Video
I love it when Music gets all progressive. It means that boundaries are being pushed. Recently we had the lovely Flickr Music Video Mash Up and then Prince stepped his album sales game up by offering it free with the Daily Mail, or with every purchase of a concert ticket. Then in swayed Radiohead with […]
Facebook Apps: You Need To Be In The Head, Not The Tail
Jack Schofield at The Guardian highlights an interesting report by O’Reilly Research, and related comments from Tim O’Reilly (the man who ‘invented the term Web 2.0) about how most of the 5,000 Facebook apps now available have very little uptake.
87% of the usage goes to only 84 applications! Only 45 applications have more than 100,000 […]
That’s Entertainment: Cadbury’s Dairy Milk, Phil Collins & A Gorilla
Well, this is different!
http://www.youtube.com/watch?v=zdVoc8FXhz0
It’s a new ad for Cadbury’s Dairy Milk, and features a gorilla & a Phil Collins track. It was made by Juan over at Fallon who also made the Sony Balls advert. The Cadbury’s Gorilla ad launched Saturday night and there are already 25 iterations of it on YouTube, about 90,000 views, […]
