The Problem With Facebook Ads? Most Of Them Are Rubbish
There was an excellent article in yesterday’s Media Guardian bemoaning the lack of creativity in the Christmas advertising by the main British retailers. Naresh Ramchandani noted that most of these companies had seen disappointing sales over the festive period (although it’s likely that the general economic uncertainty played a part in that) and compared this […]
Does Face Always Mean Facebook?
Here’s one for you all to ponder (or maybe not, maybe I’m overreacting).
If you have Firefox as your browser, type the word face into the address bar and hit enter. You will find yourself automatically redirected to Facebook. Why? Because Google assumes that if you type face into your address bar, then you wanted to […]
Facebook Ads: They Won’t Be For Everyone
Last week saw the long-expected anouncement of Facebook’s new advertising platform call, rather snappily, Facebook Ads. Facebook founder Mark Zuckerberg thinks that it’s going to change the face of advertising, claiming at the launch:
The next 100 years are going to be different for advertisers starting today. For the last 100 years media has been pushed […]
Facebook Statistics Now Available To Everyone
Finally! It’s the moment all us data monkeys and stats junkies have been waiting for!
The Flyer Pro app on Facebook has given us access to the intricate details and secrets of the Facebook population. Interested in knowing how many 42 year olds in the United States are using Facebook? (32,240) Or how many students […]
Google Revenue, Hatebook & The UK’s Love Of Viagra
It’s been an interesting week and so we’ve got a lot to cover; we’ll try to pull out some of the most interesting stories & developments in the world of digital over the last 7 days.
Google announced another massive hike in profits & revenues, with increases of 46% & 57% respectively. With the UK making […]
Facebook Apps: You Need To Be In The Head, Not The Tail
Jack Schofield at The Guardian highlights an interesting report by O’Reilly Research, and related comments from Tim O’Reilly (the man who ‘invented the term Web 2.0) about how most of the 5,000 Facebook apps now available have very little uptake.
87% of the usage goes to only 84 applications! Only 45 applications have more than 100,000 […]
Billie Piper, Blogging And Bondage. Oh My.
Last night, Secret Diary of a Call Girl, the television programme based on the blog Belle de Jour, aired on ITV2 for the first time. So what better subject for my maiden voyage on the company blog than the grooming of Britain’s sauciest blogger for telly? Which has involved an in-your-face print […]
Microsoft To Take Stake In Facebook: Is It To Keep Google At Bay?
There are reports this morning that Microsoft is planning to take a 5% stake in Facebook which would value the social networking site at $10 billion. This is quite an increase on the $7 billion that was mentioned in the last round of rumours surrounding Facebook, and makes the $1 billion that Yahoo! apparently offered […]
Now Anyone Can See Your Facebook Profile
Today, upon logging into Facebook, I was greeted by a message that my limited profile would soon be open to search engines, meaning that it could potentially turn up in the results if someone searched for my name. This is quite an interesting discovery in & of itself, as it suggests that Facebook isn’t prepared […]
Facebook Is For Your Dad?
I wrote this title, then realised it was rather presumptive of me about those who read the Altogether Blog… of course, Facebook could be for YOU (if you’re over 34)
Ad Rants reported in July that 40 percent of Facebook’s audience is now over the age of 34, following the lifting of membership restrictions in September.
This […]
