Google Beta Tests AdWords Demographic Targeting
Google has begun beta testing demographic bidding as a new feature allowing advertisers to target specific demographics on the Google content network, according to the official AdWords blog. The new feature of AdWords, which is being rolled out to selected groups of advertisers in the US and UK, will allow advertisers to target their ads […]
Digital Landscape - Native Online Population in China and America
I read an article from The Economist about the differences between American and Chinese internet usage and how comfortable one (16-25 year old) population was with online, digital interaction.
It’s interesting to think that in the not very distant future, the Chinese are going to take over the world. They’re already one of the most industrial […]
Facebook Statistics Now Available To Everyone
Finally! It’s the moment all us data monkeys and stats junkies have been waiting for!
The Flyer Pro app on Facebook has given us access to the intricate details and secrets of the Facebook population. Interested in knowing how many 42 year olds in the United States are using Facebook? (32,240) Or how many students […]
More Women On The Web. And?
There’s already been a lot of coverage of the new research from Ofcom about the changing media usage of the UK population. The main findings were:
The over 65s spend more time online than any other age group
Time spent on the (home) phone, watching TV & listening to the radio are all down since 2002
People […]
