Digital Landscape - Native Online Population in China and America
I read an article from The Economist about the differences between American and Chinese internet usage and how comfortable one (16-25 year old) population was with online, digital interaction.
It’s interesting to think that in the not very distant future, the Chinese are going to take over the world. They’re already one of the most industrial […]
If you don’t have Web Analytics installed you really are crazy
It really does surprise me that so many companies still have no form of web analytics installed on their sites and moreover the amount of companies that have it installed but do not spent time analysing the data made available to them.
In the past I’ve worked for large organisations turning over millions and they […]
Case Study: PPC Management In A Highly Competitive Retail Environment
After writing about the recent analysis of the benefits of coordinating PPC & search engine optimisation, I thought it might be useful to put some of our case studies (previously only in PDF) up here for all to see. First we’ll look at how we helped a gift certificate brand make the most of their […]
