Who Does What In The Web 2.0 World?
Research company Forrester have published a fascinating piece of research with the slightly off-putting title of Social Technographics. Essentially it examines the different levels of participation of the US population in the varied strands of Web 2.0 technologies such as blogs, RSS & social bookmarking sites. The research makes some very interesting points, but before […]
Middleman
ReviewMe is a service that positions itself as a middleman between bloggers and advertisers. Brand owners can pay bloggers to review their sites, products etc.
I appreciate that a lot of blogs are major going concerns with a commercial angle. I’m also aware of the way we might try and influence blogs, albeit subtly through simply […]
Fastfood fantasy
It may only be a collection of fast food pictures but I love this (thank you Phil C!). It just sums up for me how people are using online and how brands are affected.
It completely reinforces the idea that honesty has become increasingly important when presenting your products and subsequently your brand. If you tell […]
New Speak
Dreamhost is a US-based web host popular with a few people at DC. The bang-for-the-buck you get in terms of bandwidth, disk space, and account privileges seem almost are too good to be true! You see, over 2006 Dreamhost seemed to suffer an ongoing set of mini-disasters that affected websites, access to email, and generally […]
What is digital?
Interesting comment about ‘digital’ agencies on Richard Huntington’s (Planning Director of United London) blog, AdLiterate.
Semantics? I think so. The difference between ‘Advertising’ agencies and ‘Digital’ agencies is less the technology or platforms and more the way audiences engage with them.
It doesn’t mean traditional planners don’t get it (well, not all of them). The same planning […]
What happens when an independent blog moves to style.com?
One of my favourite bloggers is The Sartorialist, who posts photographs of prettily-dressed people he sees on the street—street fashion, basically. His blog has become pretty popular over the last year, and both GQ and style.com have paid him to do his thing in different cities for their sites. (Usually associated with […]
