BBC Starts Linking From News Articles (Badly)
In the world of SEO the Holy Grail for many years has been a link from the BBC. Due to the way that search engines view the web and assign values to links from one site to another (a process which SEOmoz recently explained) sites such as the BBC, which are what might be described […]
That’s Entertainment: Cadbury’s Dairy Milk, Phil Collins & A Gorilla
Well, this is different!
http://www.youtube.com/watch?v=zdVoc8FXhz0
It’s a new ad for Cadbury’s Dairy Milk, and features a gorilla & a Phil Collins track. It was made by Juan over at Fallon who also made the Sony Balls advert. The Cadbury’s Gorilla ad launched Saturday night and there are already 25 iterations of it on YouTube, about 90,000 views, […]
Do Gala Need Some Guidance On The Google Guidelines?
Today I was searching for “Bingo” on Google only to find a little surprise waiting for me on the first page of the SERPs. After looking at it for 30 seconds I realised that there was something strange the results. It seems like one of the UK’s biggest bingo brands, Gala Bingo, has two entries […]
If you don’t have Web Analytics installed you really are crazy
It really does surprise me that so many companies still have no form of web analytics installed on their sites and moreover the amount of companies that have it installed but do not spent time analysing the data made available to them.
In the past I’ve worked for large organisations turning over millions and they […]
Hitwise, Kate Moss and unhappy customers
Hitwise, the competitor intelligence company recently purchased by Experian, released some data recently suggesting that the Kate Moss clothing range at Topshop helped the site reach its highest UK visits over the past year – the range sold out within 12 hours and was a resounding success. Or was it?
Whilst the range may well have […]
Best Practice guide to setting up an affiliate program Part 2
Welcome to the second chapter of our two part guide on some of the best practices in setting up an affiliate program. In the first chapter we wrote about how to best select your affiliate network, selecting a commission rate and stopping phone leakage.
Creating Banner ads
It’s fair to say that text links will make […]
Comments from the IAB Affiliate Council Meeting
18th April saw the latest IAB Affiliate Council meeting – the first of which I have attended.
I wrote quite a few notes but I’ll try and condense these into something more readable. Firstly I wanted to talk about my objectives for attending; after the last meeting just over a month ago an article […]
RSS Does Not Mean You Don’t Own Content
In common with most serious blogs, you’ve probably noticed that we have a large orange button to the side of this post. For anyone who’s not sure what it is, it acts as a notice that we allow people to subscribe to & read our blog via an RSS feed. This means that readers don’t […]
Google Doesn’t Like Paid Links
Google’s chief spam cop, Matt Cutts, has talked about a new way for webmasters to report sites they thing are buying or selling paid links. Why would Google do this? Essentially Google feel that people who use paid links to increase their rankings in the search engines should be identified and have their rankings adjusted […]
Best Practice guide to setting up an affiliate program Part 1
If you’re thinking of setting up an affiliate program then you may have stumbled upon a very helpful article. Here are some of my tips on making sure that you hit the ground running:
Choosing the right network
It is fundamental to chose the right affiliate network for the site you are launching the affiliate program […]
