If you don’t have Web Analytics installed you really are crazy
It really does surprise me that so many companies still have no form of web analytics installed on their sites and moreover the amount of companies that have it installed but do not spent time analysing the data made available to them.
In the past I’ve worked for large organisations turning over millions and they […]
Hitwise, Kate Moss and unhappy customers
Hitwise, the competitor intelligence company recently purchased by Experian, released some data recently suggesting that the Kate Moss clothing range at Topshop helped the site reach its highest UK visits over the past year – the range sold out within 12 hours and was a resounding success. Or was it?
Whilst the range may well have […]
experian Buys Hitwise
Internet traffic analysis company Hitwise has been bought by credit checking firm experian. Hitwise, which provides data on internet traffic, by analysing ISP data, has around 1,200 clients globally with offices in the US, UK, Australasia and SE Asia.
The most interesting thing about this deal is that it will (I assume) allow Hitwise to tie […]
