We Tell Stories: Penguin’s Digital Innovation Goes From Strength To Strength
Penguin’s gone digital and innovative again. We Tell Stories is a Google Maps mash-up that integrates locations with a story specially written for the project. Oh and a bit of Alternative Reality Gaming. The first story is ‘The 21 Steps’ by Charles Cumming. The first installment of We Tell Stories starts in King’s Cross.
The Press […]
New Batman Dark Knight Marketing Continues. Fantastic!
Film marketing 07/08 has been so much fun! I’m thinking particularly of two films; Batman “Dark Knight” and Cloverfield, although the image above, from the marketing arm (sorry!) of Death Proof is pretty cool too.
I could talk at length about J. J. Abrams‘ Cloverfield film (also known as 1-18-08 or variations thereof) but there’s never […]
Get Lost
Not the TV show. But join this game: LOST
You’re invited to play this real contact game. Try it. It’s a student project that aims to show how 7 million people connect and become the game with the most number of players ever. Alternate Reality Gaming and creativity join forces!
Go to www.lost.eu/62968 to find out more
