Going Offline With Affiliate Marketing
There are often posts on forums or blogs about the future of affiliate marketing and how the industry and technology is progressing. With this in mind I thought I would talk about two advances in technology that are helping to push affiliate marketing forward by taking it offline.
Voucher code systems
Whilst the new Paid on […]
Clever Affiliates Make Use Of Gorilla Marketing
Other than the rather wonderful Brylcreem ad produced by our friends at ad agency WCRS, the best ad on TV at the moment is, of course, Cadbury’s Daily Milk ad with the gorilla drumming along to a Phil Collins tune. Following the post that Chungaiz wrote about the gorilla ad and what it says about […]
Affiliates: Win Tickets To The Rugby World Cup
We’re massive fans of affiliate incentives and have previously sent affiliates to Barbados, Paris & Monte Carlo as well as offered cash and “real” prizes; and now we’re doing it again.
Affiliates for Millet Sports are being given three chances to win a pair of tickets to England’s opening world cup game against the USA on […]
Breaking News - a4uexpo partners with Search Engine Strategies for London event
It was announced today that a4uexpo, being held in London on the 25-26th October, has partnered up with Search Engine Strategies for the event to form the first conference dedicated to both Affiliate & Search Marketing.
This is great news for those of us booked in to attend, Search and Affiliate marketing are so well intertwined […]
180 Solutions have lost the plot by suing PC Tools
It’s been reported that Zango (formally known as 180 solutions) have filled a lawsuit against Spyware Doctor owners PC Tools. Apparently they are a little frustrated that the Spyware removal program, shipped free with Google Pack, is removing their application without first warning the user and are claiming millions in damages for it […]
A Practical Example of Affiliate Marketing with Widgets
If you’re reading this blog then the chances are you know what widgets are and you may well have heard it suggested that 2007 would be the “Year of the Widget”. We’re a big fan of them here at eyefall but it’s often been suggested that they are just “nice to haves” and […]
Grubbygate might be in the past but ASOS still get it wrong
A number of weeks ago there was an article in NMA where Nick Robertson (the CEO of Fashion retailer ASOS) labelled affiliates as “grubby little people in grubby studios growing income at our expense”. The statement and subsequent interest were covered extensively on a number of affiliate blogs and even on a youtube video. […]
When does an Affiliate program become an Affiliate program? Ask Yell.com
It was in the news this week that Yell.com has introduced what they call an “Affiliate” scheme for webmasters.
According to their press release? it is “designed to provide participating sites with access to its database of more than two million UK businesses”.
Now for the downside - the affiliate scheme doesn’t actually offer any money […]
Best Practice guide to setting up an affiliate program Part 2
Welcome to the second chapter of our two part guide on some of the best practices in setting up an affiliate program. In the first chapter we wrote about how to best select your affiliate network, selecting a commission rate and stopping phone leakage.
Creating Banner ads
It’s fair to say that text links will make […]
Comments from the IAB Affiliate Council Meeting
18th April saw the latest IAB Affiliate Council meeting – the first of which I have attended.
I wrote quite a few notes but I’ll try and condense these into something more readable. Firstly I wanted to talk about my objectives for attending; after the last meeting just over a month ago an article […]
