That eureka moment
A great idea for a billboard from The Economist, the light bulb is activated by a motion sensor when a passer by walks underneath.
Work for The Economist is consistently brilliant, and one of the factors in this is undoubtedly that it is done within a set of tight visual constraints.
They basically have a typeface, the […]
Online ad spend eclipses newspapers
Another milestone in the rise and rise of interactive advertising.
Just a shame that so many clients/agencies still can’t see past display advertising.
Great media placement?
Could this really be a mistake? Mac ads all over Charlie Brooker’s Guardian Unlimited column slating… Macs!
Contextual advertising gone wrong? Or just bad management.
New Speak
Dreamhost is a US-based web host popular with a few people at DC. The bang-for-the-buck you get in terms of bandwidth, disk space, and account privileges seem almost are too good to be true! You see, over 2006 Dreamhost seemed to suffer an ongoing set of mini-disasters that affected websites, access to email, and generally […]
Evolution required
Today I’ve spent time with a company which has reinforced a view I’ve had for a while: The growth in participatory media is going to drive the evolution of products and services like never before.
Let me explain. The company I’ve been with today have a great product. Whatever way you want to measure it, their […]
Addressable Advertising: The future is contextual
Ok, so us ‘digital‘ agencies have known it for ever. But it seems the grown-ups at the traditional agencies have started to see that the blunt instruments of TV and Radio spots can get clever with the right tech.
Picture this; you’re sat in front of the 32″ LCD that you can’t afford (I write from […]
Microsoft aims for Google Earth
Interesting feature on Information Week concerning Microsofts move into Google Earth territory with their new 3d mapping.
“Microsoft said it will offer advertisers the ability to display ads within the maps with virtual billboards above buildings or on the side of roads. The company also said it expects developers to pay fees to use the maps.”
Conversation […]
“TV keeps losing ground”… Or at least importance.
At home, we watch the TV with subtitles. Mainly because of impaired hearing, as you might expect. But I can recommend it to the uninitiated - partly for the not-so-occasional mishaps that can be vastly more entertaining / enlightening / truthful than the spoken word… (must say tho that the quality and coverage of subtitling […]
What is digital?
Interesting comment about ‘digital’ agencies on Richard Huntington’s (Planning Director of United London) blog, AdLiterate.
Semantics? I think so. The difference between ‘Advertising’ agencies and ‘Digital’ agencies is less the technology or platforms and more the way audiences engage with them.
It doesn’t mean traditional planners don’t get it (well, not all of them). The same planning […]
