Friday Round-Up: Facebook Apps, MySpace Sheep & Donkey Kong
It’s Friday, the sun is shining and all is well with the world. There have been so many interesting stories out there over the last few days, that we thought we’d share some of our favourites with you.
Carlsberg carried out what must be the first ever case of altruistic littering when they dropped £5,000 worth […]
Will 2007 Be The Year Google Overtakes ITV?
I wrote the other day about the various predictions for when online advertising would overtake print in the US & in that post I mentioned that it seemed like that line had already been crossed in the UK.
Well, it now looks like the UK could beat the US in crossing another major line: the one […]
Print Advertising To Be Overtaken By Online
A story on FT.com reports that print advertising is expected to be overtaken by online in the US by 2011. The forecast comes from Veronis Suhler Stevenson and suggests that online advertising will grow to $62 billion, with TV forecast to reach $82 billion.
The AOP’s figures for ad spend in the UK suggested that internet […]
Why New Media Isn’t New Anymore
I’ve been meaning to write-up some more notes from the recent Online Marketing Show for a while now, but just haven’t had the time. But what I can do, is look at how some of the issues it raised are reflected in the real world.
One of the speakers at the OMS, on the Highly Recommended […]
Typo Squatters and the Madeleine McCann Search
The Evening Standard reported on Saturday that a number of online publishers (and I use the term lightly) are attempting to cash in on the Madeleine McCann Search by registering a range of different domain names similar to the Missing Madeleine site. These sites then make money by providing links for people who have stumbled […]
180 Solutions have lost the plot by suing PC Tools
It’s been reported that Zango (formally known as 180 solutions) have filled a lawsuit against Spyware Doctor owners PC Tools. Apparently they are a little frustrated that the Spyware removal program, shipped free with Google Pack, is removing their application without first warning the user and are claiming millions in damages for it […]
Berries & Cream, Berries & Cream - Who Said The Catchphrase Was Dead?
An article in The Guardian last month argued that in TV advertising, the catchphrase is dead. According to the article,
The bad news for lovers of kitsch culture is that the saucy postcard of British marketing - the catchphrase - is over…The cutesy wordplay or visual tricks that dominated 70s and 80s advertising…have been under attack […]
Don’t Let Other People Steal Your Marketing Budget
As it attempts to resurrect the success of its early years, Ask is running a billboard advertising campaign in the US, with ‘mysterious’ slogans such as:
THE ALGORITHM CONSTANTLY FINDS JESUS, THE ALGORITHM KILLED JEEVES & (in a clear dig at Google) THE ALGORITHM IS BANNED IN CHINA.
I’m sure that the marketing team at […]
Middleman
ReviewMe is a service that positions itself as a middleman between bloggers and advertisers. Brand owners can pay bloggers to review their sites, products etc.
I appreciate that a lot of blogs are major going concerns with a commercial angle. I’m also aware of the way we might try and influence blogs, albeit subtly through simply […]
Fastfood fantasy
It may only be a collection of fast food pictures but I love this (thank you Phil C!). It just sums up for me how people are using online and how brands are affected.
It completely reinforces the idea that honesty has become increasingly important when presenting your products and subsequently your brand. If you tell […]
