Lost and QR Codes: Cult PR
Consider the above image. It’s an ad that we ran in the Sun today. Chances are there’s a technocrat journalist out there who’s been keeping an eye peeled for QR codes (see here, here and here for our previous posts about them) and is also a Lost fan. Hopefully, a tool intended to generate buzz […]
Qtrax: 25 Million Free Tracks? Or Pie In The Sky?
The Times reported today a news story claiming a new service, Qtrax, would allow users to download 25 million music tracks for free on an advertising sponsored basis, with full backing from all four major music labels.
With CD sales in free fall and legal downloads yet to fill the gap, the music industry has reluctantly […]
How To Get Ahead In (Digital) Advertising
I’ve been in the industry for coming up to nine months now and oh, what a journey it has been. I started withe Altogether Digital back in May 2007 having come straight from the University of Creative Arts, where I studied Advertising and Brand Management. So I’d say I was pretty prepared for the transition […]
The Problem With Facebook Ads? Most Of Them Are Rubbish
There was an excellent article in yesterday’s Media Guardian bemoaning the lack of creativity in the Christmas advertising by the main British retailers. Naresh Ramchandani noted that most of these companies had seen disappointing sales over the festive period (although it’s likely that the general economic uncertainty played a part in that) and compared this […]
Is There Soma In My Coffee Or Is The 2012 Logo Doing Its Job?
Last night I was indulging in a bit of telly (misnomer, that; we should just call it “jamieolivervision” and be done with it), and during the ad breaks I found my eye regularly drawn to a small glyph, which was instantly recognisable as nothing less than the stigmatised 2012 logo, emerging now on our screens […]
Advertising & Marketing Trends for 2008 & Beyond
So I’m sure that there are lots of these sort of posts - the top lists, the best of… I know that Ciaran wrote about Top 7 lists being better than top 10s too, but this is some general thinking about what Altogether Digital will hope to achieve and drive forwards for their client work […]
Brylcreem Won! Kind of…!
Congratulations to Oli Beale, Tori Flower, and from our bias, all of us at Altogether Digital!
Ok, so it didnt win anything hard core other than Nut’s Magazine’s ad of the year (it will though, I’m sure) but our Effortless Brylcreem advert was in Campaign Magazine’s Top 10 TV and Cinema Ads of 2007. We got […]
Going Offline With Affiliate Marketing
There are often posts on forums or blogs about the future of affiliate marketing and how the industry and technology is progressing. With this in mind I thought I would talk about two advances in technology that are helping to push affiliate marketing forward by taking it offline.
Voucher code systems
Whilst the new Paid on […]
BBC On Bebo: Nervous Times For Joost?
It’s a weekday so it must be time for another announcement from a social networking site threatening to revolutionise the world of media & business. Google & Facebook have both had their turns, so now it’s time for Bebo to step up to the plate and in many ways their new offering, Open Media, is […]
Facebook Ads: They Won’t Be For Everyone
Last week saw the long-expected anouncement of Facebook’s new advertising platform call, rather snappily, Facebook Ads. Facebook founder Mark Zuckerberg thinks that it’s going to change the face of advertising, claiming at the launch:
The next 100 years are going to be different for advertisers starting today. For the last 100 years media has been pushed […]
