Google To Overtake ITV In 2008: Online Catching Up With TV
There has been a flurry of results released this week, all of which seem to show that the march of online marketing is showing no signs of abating. Considering that a picture often is worth 1,000 words, I’ll point you in the direction of a lovely little bit of animation from The Guardian which maps […]
Pecha Kucha: An Inspiration To Us All
Inspiration comes in many forms and what inspires one person may cause another to run a mile.
“An agency, such as a person or work of art, that moves the intellect or emotions or prompts action or invention.”
How many times have you been to a presentation or gone round a friend’s house and looked at pictures […]
Guinness Tipping Point Spoof By Pot Noodle
AKQA has created this spoof of Guinness’ Tipping Point advert for Pot Noodle:
http://www.youtube.com/watch?v=ETL8YbX5upg
Talent imitates, genius steals? Whatever, we love it.
Header image: Scott Thompson on Flickr
Madonna Premiers New Single Through SunSilk Advert
Interesting moves from the most innovative* girl/woman/old lady of pop (sorry, ma’am). Madonna’s chosen to premier her new single through SunSilk’s latest ad campaign. The new song, “4 Minutes” featuring Justin Timberlake and producer du jour Timbaland, sounds like something Diplo might have thrown aside, but hey, it’s about advertising funded programming (AFP) these days.
To […]
Cultural Brands And The Four E’s Of Online Marketing
Traditionally marketing has been based on a broadcast model; anyone who walked past a poster 150 years ago would be exposed to the brand message. This evolved into the “ATL” marketing agencies that grew out of the basic marketing models born in the 1950s & 1960s, using TV as the main medium; advertising based around […]
Swedish Army Officer Test
Getting people to engage with advertising is difficult. Getting people to engage for a long period of time can be harder. Indeed, getting people to engage with your advertising in a way that clearly puts forwards your brand as well is really tough.
I’d love to say I had a hand in making this online test […]
French KitKat Competition: C’est Magnifique
Sorry, alliteration would have been rather tempting for that one, but I decided against it. SEO-ability means that when writing about the KitKat competition we shouldn’t confuse Google!
So, KitKat France are running a competition that looks at your ultimate break. But far more importantly, it’s a charming piece of animated film, and I do mean […]
Will Ferrell Promotes Semi-Pro Film With Semi-Pro Tie-Ins
I think that the use of Will Ferrell’s new character, Jackie Moon, to promote brands in a way that hack athletes (and super-stars too) often do is possibly the best example of mass engagement marketing we are likely to see from a comedy this year (not necessarily surprising, when you consider what a genius Ferrell […]
Lost and QR Codes: Cult PR
Consider the above image. It’s an ad that we ran in the Sun today. Chances are there’s a technocrat journalist out there who’s been keeping an eye peeled for QR codes (see here, here and here for our previous posts about them) and is also a Lost fan. Hopefully, a tool intended to generate buzz […]
Qtrax: 25 Million Free Tracks? Or Pie In The Sky?
The Times reported today a news story claiming a new service, Qtrax, would allow users to download 25 million music tracks for free on an advertising sponsored basis, with full backing from all four major music labels.
With CD sales in free fall and legal downloads yet to fill the gap, the music industry has reluctantly […]
