Interesting feature on Information Week concerning Microsofts move into Google Earth territory with their new 3d mapping.
“Microsoft said it will offer advertisers the ability to display ads within the maps with virtual billboards above buildings or on the side of roads. The company also said it expects developers to pay fees to use the maps.”
Conversation […]
- Toby Gunton
- E-Mail: toby.gunton@dcinteract.com
- Web Page: http://www.altogetherdigital.com
- Profile:
Author Archive for Toby
Microsoft aims for Google Earth
What is digital?
Interesting comment about ‘digital’ agencies on Richard Huntington’s (Planning Director of United London) blog, AdLiterate.
Semantics? I think so. The difference between ‘Advertising’ agencies and ‘Digital’ agencies is less the technology or platforms and more the way audiences engage with them.
It doesn’t mean traditional planners don’t get it (well, not all of them). The same planning […]
TV keeps losing ground
Does this mean ITV1’s shows will get even worse?
Call me old fashioned (or possibly forward thinking) but I feel there are too many TV channels anyway.
We’ve all seen the research, but it becomes really stark when even my wife spends evenings that were once dedicated to TV online instead.
Where the eyeballs are the brands will […]
Are YouTubers Democrats?
With the US mid-term elections almost upon us, YouTubers are really pinning their colours to the mast. Is it me or do the Democrats seem to have this whole citizen journalism thing wrapped up a little better than the Republicans?
I love the way the loveable Republican Marilyn Musgrave (named by CREW as one of the […]
Use online for direct-response, but don’t forget the power of brand
In the early days of online some marketing teams were amazed that they could present real, seemingly trustworthy figures for how effective their digital properties were.
From the first time the management board was told that the corporate site had taken several million ‘hits’ in a month to the complex measurement of each channel’s ability to […]
TV bites back
Regulations have just been relaxed by Ofcom allowing advertisers to sponsor entire channels. TV and Radio.
It means that those annoying and usually cheesy idents around your favourite Soap could start to appear around everything!
I’m sure I read some research saying that they were really ineffective. Can’t find it though.
Well, with all that money finding its […]
Different strokes…
We recently had a brief for a campaign where the target demographic was described as pretty much everyone. In the past we might have had a chuckle and thought the client was barking mad or didn’t have any research to go on.
But just occasionally there are brands that are all pervasive and they have budgets […]
911 in paint?
According to at least some members of the public, who have taken it upon themselves to complain to the ASA, the new Sony Bravia Ad is too reminiscent of 911!
Non-toxic paint, in a multitude of colours, being fired over and out of a dissused housing estate in Glasgow is, it seems, terrifying for some!
What I […]
