Today I’ve spent time with a company which has reinforced a view I’ve had for a while: The growth in participatory media is going to drive the evolution of products and services like never before.
Let me explain. The company I’ve been with today have a great product. Whatever way you want to measure it, their […]
- Toby Gunton
- E-Mail: toby.gunton@dcinteract.com
- Web Page: http://www.altogetherdigital.com
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Author Archive for Toby
Evolution required
Urban Warriors
One trend that we’re loving at the moment is the final emergence of Urban Gaming (think flash mobbing crossed with a kind of competitive digital orienteering) as something almost mainstream.
Usually relying on a mix of online and mobile elements to push users towards some truly participatory entertainment it’s something that, while not appealing to […]
Amateur?
Who said there was nothing entertainng on YouTube?
Did you get yours?
My wife filled the car with wine this weekend (the boot, not the tank!). Usual weekend activity? Well, not entirely unusual, but in this instance she was taking advantage of Threshers 40% discount on wine and champagne with only hours to spare.
Now it has finished I can’t help but think this is one great digital […]
Not so lonely
OK, so it’s all getting a bit long in the tooth now, she’s even had a feature in Wired, but a quick Friday lunchtime visit to YouTube showed yet another Lonelygirl15 video making it to the first page of ‘most viewed today’ and reminded me what a phenomenon this continues to be.
Love it or hate […]
Mouse on the musical pulse?
Ever feel like you aren’t really up with what the kids are listening to? Well, as 30 disappears far behind me and 40 approaches fast on the horizon, I definitely have my moments of feeling out of touch with the ever changing musical landscape.
Sites like Last.fm have their uses, I get to see what friends […]
Addressable Advertising: The future is contextual
Ok, so us ‘digital‘ agencies have known it for ever. But it seems the grown-ups at the traditional agencies have started to see that the blunt instruments of TV and Radio spots can get clever with the right tech.
Picture this; you’re sat in front of the 32″ LCD that you can’t afford (I write from […]
Open your eyes to Pollock
During our recent trip to Venice a surprising number of us managed to make it past the bars and as far as the Peggy Guggenheim Collection.
Peggy Guggenheim was the grand-daughter of mining magnate Meyer Guggenheim, the Swiss patriarch of the phenomenally wealthy Guggenheim family. She was also the neice of Solomon Robert Guggenheim the famous […]
The Osbournes meet DC
Strange, unusual, down right surreal. A couple of weeks ago our door bell went and two impersonators (Sharon and Ozzy Osbourne) arrived in our office with personal invites to a meal at Marcus Wareing’s restaurant, Petrus.
It was a PR stunt from NTT Communications, basically an ISP looking for partners. The dinner is on the same […]
Virtual Reality TV?
So Endemol are looking at taking the Big Brother format in to Second Life. Is no-where safe from trash TV? I guess the idea of a format that has driven mass participation in traditional media moving to an environment where participation is everything will be an interesting experiment.
Surely with the potential to interact with so […]
