As it attempts to resurrect the success of its early years, Ask is running a billboard advertising campaign in the US, with ‘mysterious’ slogans such as:
THE ALGORITHM CONSTANTLY FINDS JESUS, THE ALGORITHM KILLED JEEVES & (in a clear dig at Google) THE ALGORITHM IS BANNED IN CHINA.
I’m sure that the marketing team at […]
- Ciaran Norris
- E-Mail: ciaran.norris@altogetherdigital.com
- Web Page: http://www.altogetherdigital.com
- Profile: Ciarán has been working online since taking a job in a Sydney internet cafe in 1999.
He's worked in online marketing since 2000; firstly at two of the UK’s biggest business publishers, covering everything from online PR to subscriptions.
He took up the role of SEO & Social Media Director at new full service digital agency Altogether Digital in April, where he's worked with a variety of major brands, from Mintel to Vonage, Brylcreem to Future Publishing, helping them put SEO & Web 2.0 at the heart of their marketing activities.
Ciarán has spoken at a variety of events on how the web is changing business, such as Search Marketing Expo (SMX) & the inaugural a4uExpo, as well as for organisations such as the IDM & RBI. He also blogs on digital marketing at SEOmoz and e-consultancy.
Author Archive for Ciaran
Don’t Let Other People Steal Your Marketing Budget
Links Make Good Journalism
Jeff Jarvis thinks that journalists should stick to what they do best, and link to everything else. I agree entirely.
(I also think that forced registration is a really annoying business model.)
NoFollow: Is A Link Ever Truly Worthless?
Whilst we at eyefall try to avoid industry jargon as much as possible, there is one bit of search-speak which anyone interested in online business should be familiar with, and that is the ‘nofollow’ attribute.
This is a piece of code which was agreed on by Google, Yahoo! & MSN back in 2005 in an attempt […]
Does Anyone Still Think YouTube Wasn’t Value For Money?
As everyone knows by now, last year saw Google’s acquisition of video upload site, and Web 2.0 standard bearer, YouTube for $1.65 billion (about £890 million). Since then the general consensus of opinion has often appeared to be that Google were simply throwing money away.
I’ve always felt that if Google can make $3.66 billion in […]
Microsoft vs. Google
Anyone looking at the world of internet business in the late 90s would probably have laughed at the suggestion that within 10 years Microsoft would be thought of as the little guy in a David & Goliath style struggle. But that is exactly what Google has managed to.
Two Gartner analysts have explained exactly how this […]
Search Round-Up
We thought that today we would just cast a quick glance over the general search/internet landscape as there is so much going on right now.
Pronet Advertising analyses some research about how embracing social media has effected the traffic on the USA Today website. I’m glad to say that it has really paid off!
They also talk […]
Who Does What In The Web 2.0 World?
Research company Forrester have published a fascinating piece of research with the slightly off-putting title of Social Technographics. Essentially it examines the different levels of participation of the US population in the varied strands of Web 2.0 technologies such as blogs, RSS & social bookmarking sites. The research makes some very interesting points, but before […]
MySpace Diggs Social News
Last week saw the launch by Rupert Murdoch’s MySpace of a social news site. As with sites such as digg.com (with which the MySpace effort has received unsurprisingly unflattering comparisons), users can submit stories which they think may be of interest to other users, who are then asked to vote on whether they think those […]
Amazon Suing Alexaholic: Is This A Web Company That Doesn’t Get Web 2.0?
Amazon is one of the most famous web brands, and one that I frequently use as an example of an established company that could easily be defined as being an early proponent of what is now known as Web 2.0. It also owns the Alexa service which provides web usage stats based on the browsing […]
Google Bomb Hasn’t Been Defused
Any of you familiar with the world of search engine optimisation will know of the process known as Google Bombing. This is where a web page is pushed to the top of Google’s search rankings for a phrase that has nothing to do with the page’s content, and doesn’t appear anywhere on that page.
This was […]
